Studio 3

This project involved both individual and group/team work:

• Project 1 (Campaign: Mental Health Awareness) - all students had to create an individual (no teams) integrated campaign (transmedia: multi-platform) on a subject. With the help of the tutor and student votes, the subject chosen was mental health awareness

• Project 2 (Personal Brand Identity (PBI) & Portfolio) - both updating and improving the personal logo (PBI) and portfolio (digital and an additional print version)

• Project 3 (Tone of Voice) - this was both a (remote) collaboration and an individual task project. Dubai students (as I am) collaborated with Australia's students and were placed in teams containing brands leading to our final deliverable of an A3 poster(s)

• Project 4 (DUBAI LYNX Student Competition 2021) - a quick brief to practice doing multiple tasks/jobs at a time

As said before this was a mental health awareness campaign and each student had to choose a specific mental health topic. I chose Imposter Syndrome (IS) with the message, Don't Compare (Hashtag: #DON'TCOMPARE) as IS causes people to compare a lot such as comparing their achievements with others achievements which pushes forward insecurities and self-doubt more.

For the organisation affiliation/advertising, I chose The Lighthouse (Dubai) as my mental health organisation as it helped those in students/academic and workplace settings who were my target audience for this campaign.

A3 Posters

Integrated Campaign

Interactive Locations

Augmented Reality

Social Media

Summary

Showcase (2022)

A4 Posters

Digital

Screenshots

As always, I kept the bird as a continuing symbol in my logo because birds embody freedom with their characteristics to travel between and adapt to the elements of the earth; air/sky, ground/earth, water/ocean. Thus for me, they are a symbol of creative freedom too.

Logo (PBI)

This is the same bird cut-out used from a previous logo (No. 2 on Behance profile).

I think this looks less cheap then that logo and more clean and professional and Visual Language can be made from it.

I think this logo from my last draft encapsulates everything about me personally and professionally; it has my love of animals and the message that I weave the dreams that my clients envision. The sharp corners in the symbol and text communicate seriousness and professionalism yet the curves in both elements also give a friendly and playful mood.

Banner (Behance)

Portfolio (Print)

Flat Designs

Page Layout/Interior

Cover/Exterior

Mockups

Portfolio (Behance)

The brand for my group/team was Louis Vuitton. Our converted Cooking Instructions for Boiled Eggs message; The Firmness of Yolk.

All students in this project as a team had to study and discuss the messaging/tone of voice and visual language of the brand. Then we were given Cooking Instructions for Boiled Eggs which we then had to convert into the brand's tone of voice as a team. Individually we had to make an A3 poster(s) regarding this and applying the brand's tone of voice and visual language.

Cooking Instructions for Boiled Eggs

1. Place the eggs in a single layer at the bottom of a saucepan. Cover with at least an inch or two of cold water.

2. Heat the pot on high heat and bring the water to a full rolling boil.

3. Turn off the heat, keep the pan on the hot burner, cover, and let sit for 10-12 minutes.

4. Strain the water from the pan and run cold water over the eggs to cool them quickly and stop them from cooking further.

Tone of Voice

This brief involved competing in the Dubai Lynx Student Competition (October-December 2021). I had to make a magazine cover(s) for Campaign ME (Middle East).

The idea behind my concept for my magazine covers was the patterns created on a Chladni plate by the vibrations/frequencies of sound. There is a theory that the crop circles which appear worldwide are actually formed from the vibrations of earthquakes and this fascinated me; I wanted to show the power and wonder of sound.

I decided to use the 3975 Hz (Hertz) pattern as it is worldwide short-wave radio frequency. This Hz is not the only frequency used by worldwide short-wave radios but one of many; I found this pattern to be both calming and intimidating with it's curves and sharp corners which embodied the power and wonder I want.