Hopper & Lovelace

• Where in your design have you used white space? Why is that important?

On the menu page and the settings page (+credits, and the page about scammers) are examples of white space. White space is important because having white space helps the user to focus on the other thing (other things=colorful things) but if there is too much white space it'll make the page look boring and plain.

• Where in your design have you included reachability? Why is that important?

Reachability has been included in the menu page and the settings page (because the buttons are at the bottom of the screen which makes it easier for your thumbs to reach them). Reachability is important because it allows people to use your app easier (it doesn't requires a lot of movement). This makes the app more convenient which means we are likely to loose our customer.

• Where in your design have you shown consistency? Why is that important?

The blue and green gradient background, the pretty font :), the light blue buttons, and the gradient Title (like the brand name). Consistency is important so that people can recognize your app and for example: if they open up your app for the second time and the design, layout, and colors of your app is different they'll think that they're being scammed.

• How is your consistency linked to your branding?

Having the same blue and green background that matches your logo will allow users to recognize your app more easily. Our app is branded as I have said above. This automatically means that we have consistency.

EBI: more information, and more interactive - overall the app look really boring --> users are not interested