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I'm going to try to create my own brand with technology as the main product/service, maybe gaming in the past vs in the future.
This project will be fully independent in terms with the brief, being my own manager with the project. And there will be some problems along the way, so the management of them problems will be solutions. I will also be producing content for marketing a product/service. There will be Harvard referencing for any research that I may do. I need to further my idea to think about my target market.
The word future isn't necessary 20-30 years years later about what our daily lifestyle will be, but the method in which we do things roughly 5-10 years later. As there are so many big changes within that time that it doesn't need to be a long timescale for a change to be impactful.
Knowing my target audience will change the style of the content and the method of communication. As a youth wouldn't be much interested by a long more extravagant newspaper advert and the middle class middle aged are unlikely to care about the unusual creative marketing of digital promotions/tv.
FMP Proposal
Name: Jaime Hurt
Student Number: 201524
Pathway: UAL L3 Diploma in CMPT - Digital Marketing
Project Title: Launching a new innovation brand
Section 1: Rationale - Through this course I had some doubt as to if I would find creative work to do, instead of just completing the work without any unique style to it. However I believe I have somewhat achieved embarrassing more creativity.
I have learned additional photography knowledge, and furthered my I.T skills with industry standard professional applications for creative work, such as Photoshop and Illustrator. I hope to use these additional skills to further my content in terms of the tools I use to make digital assets.
Additionally I have chosen to make a new brand instead of re-branding so I am less incentivised to produce similar content to that of project 2.
Section 2: Project Concept - I plan to make unique content that can be further developed and modified. I am considering the formats of poster and billboard's as I think it will hit my target market well. However I may re-consider if I feel my content goes out of scope of the mediums. Additionally I can easily modify it into the other layout by re-sizing and adding/removing content
If I can manage to put together content that fits together well then it will make the flow a lot easier. My target audience will be middle aged and middle class, around 25-35 as this age will have life experience of how thing's are done and developed idea's about what technology could be better. I will need to look for a strong idea to put forward for a new concept.
Section 3: Evaluation - Each week I will ask for peer feedback and consider how I could improve it and what I excel at. With interviews or surveys. It may be the case that the weather takes a bad turn if I do a photoshoot outside. If so I may use unsplashed images, an umbrella or stay undercover.
It may be the case that I fall ill over the time of this project, to combat this I will continue work at a slower pace at home, if unable I will ask Lou for an extension. If props are unavailable I will use a suitable substitute. If the model is unavailable then I will direct another person to be the model or not use a model and adapt the content. Throughout I will annotate my work with my thoughts so I can look back and consider any changes I may need to make or if the project is going in the right direction.
Section 4: Proposed Research: Sources and Bibliography
YouTube:
https://youtu.be/D-f0yVjYBRQ?feature=shared I looked at this when I was struggling what topic to do.
News Articles
Questioners / Interviews
Section 5: Project Planner:
st Week planning and thinking of potential idea's and thinking what the word future means
nd Week research and development to the idea. With potential designs
rd Week evidencing the content and annotating
th Week Peer and outsider feedback
th Week Reflect and modify content to suit need's better
th Week Further evidencing
th Week Check sources and re-look over things
th Week Further feedback and reflection to use
th Week
th Week Submit to hopefully get a merit
Unique selling point of the business is the only business where our business is making your business better. The marketing material that businesses use can feel samey sometimes. Michael Jordon changed the way marketing was done, as he challenged the rules of basketball at the time. If my brand can get something to do the same, then it will be beneficial. You get 30 seconds to pitch your point. We often ignore marketing as we are so used to it, we either love it or hate it. We are easier to work with them most companies.
In order to confirm my idea's I made a pitch to market my marketing company.
My pitch was very straight forward and easy to understand. I was confident and knew what I was tying to communicate. The only issues to solve were printing to the incorrect printer. I need to develop my brand logo. The feedback I got was that I started to trail off with my voice as I got towards the end and didn't know what else to add. I started the pitch strongly and started to deteriorate with my pitch. However I think it was to an above average standard and passed with flying colours.
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