How to Enter

• Open to all currently enrolled undergraduates students at American University

• Can enter as an individual or a group 

  • Individuals will be paired with a group one week before the contest

• Groups must be no more than five people 

• Complete AT LEAST the Nestlé YEP Idea Generation module to 100%.

  • Other modules are not required, but highly reccomended to prepare your pitch.

• Upon applying, share proof of completion of module via PDF File to entrepreneurship@american.edu.

• Also email entrepreneurship@american.edu with your name (and, if applicable, the names of your group members), a 250 word paragraph about why you want to participate in Brewed by AU, and 300 words on how you might apply the YEP modules to your pitch.

• All entries must be received by September 30th (International Coffee Day!) at 11:59pm. Late entries will not be accepted.

Development of Idea

Does the group show a clear, concise, well-developed idea demonstrating a deep understanding of the concept?

1    2     3     4     5

Implementation of YEP Module

Does the group clearly utilize or explicitly discuss concepts from the Idea Generation module of YEP?

1    2     3     4     5

Proposition

Is the pitch well-organized? Does it clearly articulate the product and addres how it meets the needs of its target audience?

1    2     3     4     5

Marketability

Does the group understand their target audience and successfully differentiate the product from existing products on the market?

1    2     3     4     5

Delivery and Presentation

Does the group deliver a confident, engaging, and well-organized pitch in a professional manner?

1    2     3     4     5

Overall Score: ____________ out of 25 points.