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FOR FUTURE CONTESTS
BRING A "BREWED BY" COMPETITION TO
YOUR UNIVERSITY
BRING A "BREWED BY" COMPETITION TO
YOUR UNIVERSITY
Follow the Trail of Coffee Beans
Follow the Trail of Coffee Beans
Powered by the Nestlé Needs YOUth initiative, this pitch competition is designed to be easily adopted by universities with a strong student presence and a commitment to innovation, leadership, and real-world impact. Schools receive a fully-developed competition model that can be adapted to their unique campus culture and infrastructure.
Implementation begins with identifying campus partners—such as entrepreneurship clubs, career centers, business programs, and student affairs offices—who can champion and host the competition locally. The model includes a digital toolkit with marketing materials, schedule templates, and judging rubrics to help guide the planning process. Schools can tailor the structure to align with their student body, existing programming, and available resources.
Each campus will facilitate their own pitch event, connecting students with opportunities to ideate, collaborate, and present solutions to real-world challenges. Nestlé supports these events by offering mentorship opportunities, industry insight, and potential career development resources—making the experience not only entrepreneurial but deeply empowering.
Brewed by AU is more than a one-time event—it’s a replicable model for fostering skill-building, career readiness, and youth empowerment across a national network of forward-thinking campuses.
POTENTIAL EXPANSION SCHOOLS
POTENTIAL EXPANSION SCHOOLS
1. George Washington University – Washington, DC
Entrepreneurship hub: GW Office of Innovation & Entrepreneurship
Club example: GW Entrepreneurship Club
2. Georgetown University – Washington, DC
Entrepreneurship hub: Georgetown Entrepreneurship
Club example: Georgetown Entrepreneurship Club
3. University of Maryland, College Park – College Park, MD
Entrepreneurship hub: Dingman Center for Entrepreneurship
Club example: Startup Shell
4. University of Maryland, Baltimore County (UMBC) – Baltimore, MD
Entrepreneurship hub: Alex Brown Center for Entrepreneurship
Club example: UMBC Entrepreneurs
5. Howard University – Washington, DC
Entrepreneurship hub: Center for Women, Gender, and Global Leadership (partners with biz dev programs)
Club example: Howard University Entrpreneurial Society
6. Virginia Commonwealth University (VCU) – Richmond, VA
Entrepreneurship hub: VCU da Vinci Center for Innovation
Club example: Black Entrepreneurship Network
7. James Madison University (JMU) – Harrisonburg, VA
Entrepreneurship hub: Center for Entrepreneurship
Club example: Society of Entrepreneurs
8. Temple University – Philadelphia, PA
Entrepreneurship hub: Innovation & Entrepreneurship Institute
Club example: The Entrepreneurial Students Association (ESA)
9. Suffolk University – Boston, MA
Entrepreneurship hub: Center for Entrepreneurship
Club example: Suffolk Entrepreneurs
10. Fordham University – New York, NY
Entrepreneurship hub: Gabelli School of Business (Entrepreneurship Concentration)
Club example: Fordham Foundry
11. Pace University – New York, NY
Entrepreneurship hub: Lubin School of Business
Club example: Pace Entrepreneurship Club
12. Rutgers University – Newark – Newark, NJ
Entrepreneurship hub: Center for Urban Entrepreneurship & Economic Development (CUEED)
Club example: Rutgers Entrepreneurial Society
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