Situation Analysis: 

• Timing - the timing for a product that increases user mileage has not been better than over the last year. With the increase in gas prices and the overall low confidence consumers have in energy, this is a great time to introduce a product that customers can trust regardless of gas prices and energy situation. Furthermore, with the introduction of newer and better features embedded in modern vehicles, customers feel that they are missing out on their current vehicles.

• Trend - a strong sense of environmental responsibility has been overtaking the minds of the younger generation, especially over the last couple of years. Keeping older cars for longer helps the environment tremendously. However, consumers will be giving up modern vehicle features, like mileage tracking, to help the environment. Our solution allows customers to curb their carbon footprint whilst still enjoying the features a modern vehicle offers. 

• Impact - when customers understand that the ‘exclusive’ features of a newer car model are not exclusive after all and can in fact be implemented with technologies that they already own (smartphone), they will be delighted and open their minds to other creative ideas to improve what they already have to something better. 

Tasks

1. Perform market research to understand exactly what features are most important to consumers (mileage, safety driving, etc) 

2. Understand the cost and overhead required to implement solutions to fix said problems

3. Narrow down our product to include a couple of the most important and cost-effective features

4. Begin implementing a solution

5. Test the solution

6. Release solutions to consumers

7. Collect data for further improvements

Problem Analysis: 

• What:

  • Customers are unsatisfied with the level of technology services provided in older vehicles 

  • Customers are not willing to spend the great amount of money required to buy a newer vehicle, given that their current vehicle is in working condition

  • The technology required to provide customers with modern services is widely available on customer's smartphones 

  • We do not know how much are customers willing to invest in modern vehicle services (time, effort, money)

  • We are constrained by the technology and data provided by the user’s smartphones 

• When 

  • The problem occurs when newer car models received features that were not offered to older car models

• Who 

  • Customers are owners of older car models who wish to enjoy the features of newer car models

    • Not only cars but all vehicles including motorcycles

  • The source of information can be 

    • Insurance companies

    • Car manufacturers

    • Environmental agencies

    • Individual drivers

• Where 

  • Equipment will be located on the person - their phone

  • Input sources will come from sensors on the phone, as well as user-inputted data 

  • Products will be shipped through the internet network, in the form of a phone application

• Why 

  • The problem is important for several reasons

    • Environmental conservation - keeping older cars is good for the environment, driving in a safer and efficient way is even better

    • Customer enjoyment - customers will be more satisfied with their vehicles

    • Safer driving - fewer accidents

  • The problem occurs because car manufacturers by large abandon vehicles after they are sold. We update the vehicles

• How 

  • This problem relates to the environmental crisis and energy consumption 

    • Keeping older cars is beneficial, if users enjoy more features with their current vehicles, that increases the likelihood of keeping those vehicles

    • Safer and more efficient driving leads to less energy consumption and fewer accidents on the road

  • The task can be performed using an application on a user’s phone 

    • Data will be collected through sensors on the phone as well as user inputted data

    • This data will be processed, the processed data and final product will be displayed on the application

    • The app will track how many times the driver picks up their device and the duration as well and will be sent to the server for display