Define as clear of a target for the designer to aim at. Stakeholders, customers, brand, inspiration, and requirements.
Choose 1 of X creative directions and either keep going, stop all together, or start over. The last two come at a fee.
Provide detailed feedback on the full scope as a team in person. No more stream of consciousness feedback.
Feedback and changes are reviewed, and any final tweaks have to made during the meeting. Package and ship.