MarketMind, an initiative launched by our esteemed faculty Dr. Pankaj Jain, which is designed for 1st-year iMBA students enrolled in Marketing Management I. This project connects them with 1st-year BTech students working on Project Circuitech, where real-life IoT prototypes are being developed. Through this collaboration, students apply key marketing concepts to evaluate and refine these prototypes from a business perspective.

Guided by 2nd-year iMBA students from ET 201 – Learning Technology Skills Futures, participants receive mentorship on learning styles, research skills, and project execution. Over a 4–6 week period, students take on industry-relevant roles, assessing product-market fit, branding, and consumer engagement strategies.

This project offers hands-on exposure to real-world marketing challenges, ensuring students gain practical experience while strengthening their academic foundation. By working alongside BTech students, they contribute to product development not only from a technical standpoint but also through a market-driven approach.

MarketMind fosters a unique interdisciplinary learning experience, bridging technology and business—preparing NUtons for future industry demands.

Project FinCost, launched and guided by our esteemed faculty Prof. Ayush Sharma, which is designed for 1st-year iMBA students enrolled in Business and Management Accounting II. This initiative connects them with 1st-year BTech students working on Project Circuitech, where real-life IoT prototypes are being developed. Through this collaboration, students apply key financial and budgeting principles to ensure the feasibility and sustainability of these prototypes.

Guided by 2nd-year iMBA students from ET 201 – Learning Technology Skills Futures, participants receive mentorship on financial analysis, cost estimation, and budgeting strategies. Over a 4–6 week period, students take on industry-relevant roles, assessing project costs, resource allocation, pricing models, and financial risks to make informed business decisions.

This project offers hands-on exposure to real-world financial challenges, allowing students to integrate accounting principles with technological innovation. By working alongside BTech students, they ensure that the economic aspect of product development is well-structured and sustainable.

FinCost bridges the gap between finance and technology, preparing NUtons to think critically about the financial viability of innovations—an essential skill in today’s business landscape.