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Pathway Description
Pathway Description
Business, marketing, and finance is an innovative and advanced secondary CTE curriculum designed to integrate the former, separate programs of business management, finance, and marketing into one creative, challenging, and comprehensive pathway. The course is aligned to the 2018 Mississippi College- and Career-Readiness Standards for Economics, with various aspects of those standards dispersed throughout the entirety of this two-year pathway. The course of study for the business, marketing, and finance pathway emphasizes hands-on experiences to prepare students in the areas of basic fiscal responsibility, entrepreneurship, career preparation, and/or continuing education in the field of business. This curriculum will also provide students with a strong understanding of what it means to be contributing, responsible, and productive members of society now and as they mature. Instructional strategies and activities implemented throughout the course of study are aligned to the National Business Education Association (NBEA) standards and assist students in meeting requirements for the Entrepreneurship and Small Business (ESB) credential. Integrated with current technology, community partnerships, interactive projects, and 21st century skills, this curriculum gives ample opportunities for educators to innovate and for students to fully engage in their educational experience
Business, Marketing, & Finance
Business, Marketing, & Finance
Year 1
Year 1
Covers the fundamentals of business and marketing.
Basics of workplace safety, ethics, and leadership.
Introduction to business finance & economics
Major topics of study in this course are: career
readiness, foundations of marketing, market research
and analysis, and entrepreneurship.
Business, Marketing, & Finance
Business, Marketing, & Finance
Year 2
Year 2
Focuses on finance and management.
Students will continue their study of economics with
topics on international economics and
macroeconomics.
The majority of this course is spent on financial and
managerial accounting, budgets, finance, and
operations management.
Personal finance topics on purchasing, financial
institutions, credit, and risk management.
Students will develop educational, career, and
professional plans in the area of business, marketing,
and/or finance as they finish the course by exploring
the employment opportunities in business.
What I Will Learn:
What I Will Learn:
Economics
Business Law
Personal Finance
Intro to Marketing
Product Management
Service Management
Marketing Planning
Careers I Can Choose:
Careers I Can Choose:
Clerical Staff
Retail Sales
Advertising
Wholesale Rep.
Manufacturing Rep.
Financial Clerk
And Many More.....
This curriculum consists of two 2-credit courses: upon
completion of both years students will satisfy the required
academic credit for Economics
College, Career, and Certifications
The business, marketing, and finance pathway prepares students for a plethora of opportunities through various routes. A solid understanding of economics, financial management, teamwork, and other business-related areas are keys to success in any job field and in life. Many students may choose to either own, operate, or work for a small business during or after their high school years. The ESB credential exam, in this case, would serve as an excellent way to evaluate student mastery of key business concepts. Students may also desire to pursue further education and/or training at the community college level or a four-year institution. Two-year technological programs, such as banking and finance technology, fashion merchandising, marketing management, real estate technology, and others, are available at the community college level. In general, postsecondary, two-year degrees are increasingly relevant and provide a strong return on investment. Students who desire to further their education even more may attend an institution of higher learning, where bachelor’s, master’s, and doctoral degrees are available in various areas, such as finance, accounting, business administration or management, sports administration, and many more. Finally, students can pursue several well-recognized business certifications, including those in human resource management, professional development and training, Six Sigma processing tools, and more.
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