The operating strategy of Samsung C&T Corporation is comprehensive, well diversified, global, innovative in technology and highly professional in sustainability. Samsung Group, the world's one of the largest conglomerates, which Samsung C&T is a part of provides it with a strong brand image and substantial financial background thus making it possible to execute large-scale projects in building engineering, trading, and investment fields. The biggest competitive advantage of the company is its global sector presence which enables it to operate in numerous international markets and gain various opportunities worldwide, secondly technology-savvy and innovative approaches make the realization of quality projects possible. Samsung C&T's operating model involves a team effort in project management that makes the most of the use of high tech tools like BIM (Building Information Modeling) and smart construction that enable excellence, speed and quality of implementation in construction projects. Beyond that, they place a huge importance on Push for sustainability and green building construction that involves environmentally friendly materials and innovations. Through adopting diversification, invention, and sustainability mechanisms, Samsung's operating model offers the firm with the potential to keep up with the constant changes in the modern world markets.