Key Demographics:
-Age Range: 16-28
-Gender: 65% Female, 35% Male
Key Physcographics:
-Strongly values their relationships and their community
-Mostly single but wanting to be in a relationship, yearning for a real love
-Consider themselves stylish and on trend and may be persuaded by celebrity endorsements
Preffered Channels:
-Looks up to influencers on social media
-Enjoys watching romantic films or music videos
-Owns many social media apps
Preffered Content Types:
-Videos
-Films
-Social media posts