Branding

Our People and Place Are Our Brand

San José State University’s brand begins with our people—students, faculty, staff members and alumni—and our role in creating a place of diverse experience in the 10th largest city in the U.S. Throughout our history, we have evolved along with the needs of our students, our region and the world. San José State has expanded from an institution focused solely on preparing teachers to educate a young California to one that is developing the diverse talent required for the future of work across industries.

As Silicon Valley’s public university, San José State is the Most Transformative University in the nation and an essential partner in the economic, cultural and social development of the world’s center of creativity and innovation. San José State provides a world-class education, cutting-edge scholarship, research, innovative creative activities, and transformative experiences that advance the public good on a global scale. 

San José State's identity is communicated through the stories of Spartans studying, teaching, researching, living and working here in Silicon Valley and around the globe. These are stories of transformation, and the university continually transforms to meet the needs of its community, for today and tomorrow.

Branding Resources: Brand Promise Brand Pillars Brand Personality 

 Print Colors Web Colors     University Marks

Support:

SJSU Brand Style Guide 

SJSU Accessible Education 

SJSU IT Web Content Brand Guidelines  

Secondary Colors