Yufeng Huang
Hi, I am an Associate Professor of Marketing (without tenure) at the Simon Business School of the University of Rochester. My research interests lie in the intersection of quantitative marketing, empirical IO, and digital economics. My recent research is primarily empirical work on platform design in markets with friction. In a series of works in progress, I explore the platform's (or market participants') provision of information, pricing tools, search tools, and auction formats to remedy various market frictions. I hold a PhD degree in Marketing from Tilburg University.
Working papers
"The Promotional Effects of Live Streams by Twitch Influencers" (with Ilya Morozov), cond. accepted by Marketing Science
media coverage: "Video-Game Companies Are Spending Big on Sponsored Streams. Are They Getting Their Money’s Worth?" Kellogg Insights.
“Platform Information Design and Competitive Price Targeting” (with Ruiqi Wu as the lead author, and Nan Li), major revision at Marketing Science
“Scalable Just-in-Time Price Elasticity Estimation” (with Jingbo Wang as the lead author) [slides], major revision at Management Science
“Make Every Second Count: Time Allocation in Online Shopping” (with Rafael Greminger and Ilya Morozov)
"Pricing Frictions and Platform Remedies: The Case of Airbnb" [slides]
media coverage: "Tweaking the Pricing Algorithm," Dean's Corner, Simon Business School
“The Rise of User Concentration in Mobile Apps Markets” (with Yukun Liu and Xi Wu)
Accepted and published papers
"Consumer Transportation Costs and the Value of E-commerce: Evidence from the Dutch Apparel Industry," (with Bart J. Bronnenberg), Marketing Science (2022) (slides, working paper)
"Learning to Set Prices," (with Paul B. Ellickson and Mitchell J. Lovett), Journal of Marketing Research, 59 no. 2 (2022), 411-434 (slides, working paper)
Finalist for the 2023 JMR Paul E. Green Award
"How we wrote this" podcast with Brett Gordon.
"Tied Goods and Consumer Switching Costs," Marketing Science 41.1 (2022): 93-114 (slides, working paper)
"Intertemporal Demand Spillover Effects on Video Game Platforms," (with Avery Haviv and Nan Li), Management Science, 66 no. 10 (2020), 4359-4919 (working paper)
Finalist for 2023 Management Science Marketing Dept. best paper award
"Learning by Doing and the Demand for Advanced Products," Marketing Science 38 no. 1 (2019), 107-128 (working paper)
"Pennies for Your Thoughts: Costly Product Consideration and Purchase Quantity Thresholds," (with Bart J. Bronnenberg), Marketing Science 37 no. 6 (2018), 1009-1028 (working paper)
"Corruption and Firm Growth in Transitional Economies," (with Jieyu Li) China Economic Quarterly 4 (2010): 015 (in Chinese).
Work in progress
“Ranking Algorithms and Equilibrium New-Product Prices” (with Malika Korganbekova and Aliya Korganbekova)
“Flexible Eating (tentative title)” (with Diego Aparicio and Takeaki Sunada)
“Ranking Design for Online Auctions” (with Bowen Luo and Chenyu Yang)
Contact
Address: Simon Business School, University of Rochester,
Carol Simon Hall, Room 3-221
Rochester, NY 14627