Ruiqi (Rachel) Wu
Welcome to my site!
I'm an Assistant Professor of Marketing at Lerner College of Business and Economics, University of Delaware. Before joining Lerner in 2023, I received a Ph.D. in Business Administration (Marketing) from the University of Rochester and a B.A. in Economics from Fudan University.
My research interests lie broadly in quantitative marketing and empirical industrial organization, with an emphasis on digital economy, pricing, and branding strategies. My current research explore how platform designs and market regulations can remedy market frictions facing firms and consumers.
You can find my CV here.
