Research

Working Papers and Selected Works-in-Progress 

Platform Information Design and Competitive Price Targeting, with Yufeng Huang and Nan Li .

Revise &  Resubmit at Marketing Science 

Pharmacy Switching Cost and Retail Traffic Growth. (Draft available upon request)

Competition Following Demand Shocks: the Role of Private Labels, with Paul Ellickson. 

Pre-Ph.D. Work

Zhang, Zhe, Xinmeng Wang, and Ruiqi Wu. "Is  the  devil  in  the  details?  Construal-level  effects  on perceived usefulness of online reviews for experience services." Electronic Commerce Research and Applications 46 (2021): 101033.