Mitchell J. Lovett

Associate Professor of Marketing
Simon Business School

Contact Information
Mitchell J. Lovett
Simon School of Business
University of Rochester
Rochester, NY 14627
Phone: (585) 276-4020
Fax: (585) 273-1140
email: mitch.lovett@simon.rochester.edu

Vita 

Research
My research applies and develops quantitative methods including structural econometrics, Bayesian methods, and causal inference techniques to study marketing problems. I have broad topical interests that span political marketing, brands and word-of-mouth, field tests, and retailing. 


Papers Published/Forthcoming/Conditionally Accepted 

Lovett, M. J., M. Peress (2015), "Targeting Political Advertising on Television," Quarterly Journal of Political Science, 10(3), 391-432 (http://dx.doi.org/10.1561/100.00014107)

Lovett, M. J., R. Peres, and R. Shachar (2014), "A Dataset of Brands and Their Characteristics", Marketing Science, 33(4), 609-617

    Lead Article and selected as candidate for JMR press campaign.
    A fun video to communicate the ideas simply: YouTubeVideo




Lovett, M. and J. MacDonald (2005), "How Does Financial Performance Affect Marketing? Studying the Marketing-Finance Relationship From a Dynamic Perspective," The Journal of the Academy of Marketing Science, 33(4), 476-485.


Papers Under Review/Working Papers


"There's No Free Lunch: The Effect of Advertising on Word-of-Mouth" (with Renana Peress and Linli Xu) last updated 9/2017

"Private Labels and Retailer Profitability: Bilateral Bargaining in the Grocery Chain" (with Pianpian Kong and Paul Ellickson) last update 9/2017

"Competition and Dynamics in the Tone of Political Campaigns: Theory and Evidence" (with Paul Ellickson and Ron Shachar) last updated 1/2017


"The Effect of Location and Assortment on Category Consideration, Learning, and Choice" (with Paul Ellickson and Bhoomija Ranjan, who is the lead author) last update 9/2017

"Putting the Horses Before the Cart: Harnessing the Power of Partner Brands" (with Paul Ellickson and Pianpian Kong, who is the lead author) last update 6/2017

"Consumer Learning Models for Perceived and Actual Product Instability" (with William Boulding and Richard Staelin) last updated 2/2009


Works-in-Progress

“Learning to Set Prices in the Washington Deregulated Liquor Market” (with Yufeng Huang and Paul Ellickson) (Fall 2017 Short Slides) 

"Social Media Influence on Voter Demand in the U.S. Presidential Primaries: How Much Do Political Elites Shape Early Primary Public Opinion" (with Paulo Albuquerque, Michael Peress, and Javier Vidal-Berastain) (Marketing Dynamics 2016 Slides)

“Differential Effects of Social Media on Regular and Infrequent Viewers of Television” (with Renana Peres and Sarah Gelper)

“Understanding the Impact of Entry of Alternative Retailer Types on Consumer Grocery Shopping Habits” (with Xavi Vidal-Berastain and Paul Ellickson)

“What Happens When You Start Shopping for Groceries Online?” (with Shaoyin Du and Paul Ellickson)

“Category Spillovers in Grocery Retail” (with Paul Ellickson and Bowen Luo)

"SKUs Can Inform and Persuade Consumers in a Growing Experience Good Category" (with Bhoomija Ranjan)



Teaching
Marketing Research - Simon Executive MBA/MBA/MS in Marketing
Advertising and Sales Promotion - Simon MBA/MS in Marketing
Consumer Behavior - Simon MBA/MS in Marketing
Marketing Management - Duke Undergraduate
Intro to Marketing - Boise State University Undergraduate course