I'm excited to announce that I will be moving to the University of Delaware in 2026!
Working Papers:
Buy Now, Play Never: Why Consumers Purchase Things They Don't Use with Nan Li. Under review at Journal of Marketing.
Dimensions of Retail Price Competition and Distributional Implications of Differentiation with Kristina Brecko and Paul Ellickson. (Under 2nd Round Review at Journal of Marketing Research).
The Spillover Effects of Copycat Apps and App Platform Governance with Jingcun Cao and Nan Li. (Preparing for resubmission at Management Science).
Accepted Papers:
Measuring and Understanding Brand Value in a Dynamic Model of Brand Management Appendix with Ron Nathan Bar, Avi Goldfarb, and Sridhar Moorthy. Marketing Science, 2017.
Finalist for the John C. Little Award for Best Paper in 2017.
Intertemporal Demand Spillover Effects on Video Game Platforms with Yufeng Huang and Nan Li. Management Science, 2020.
Nominated for the Best Paper in Management Science, Marketing Section in 2020.
Cyclic Variables and Markov Decision Processes Operations Research, 2020
Increasing Organ Donor Registrations with Behavioral Interventions: A Large-Scale Field Experiment with Nicole Robitaille, Nina Mazar, Claire Tsai, and Elizabeth Hardy. Journal of Marketing, 2021.
Winner of the AMA-EBSCO-RRBM Award for Responsible Research in Marketing in 2024
Winner of the Financial Times "Academic research with real-world impact" Award in 2023.
Finalist for the H. Paul Root award.
Consumer Search, Price Promotions, and Counter-Cyclic Pricing. Marketing Science, 2021
Brand Building to Deter Entry and its Impact on Brand Value with Ron Nathan Bar. Management Science, 2023.
Digital Hermits with Jeanine Miklos-Thal, Avi Goldfarb, and Catherine Tucker. Marketing Science, 2024.
Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry with Nan Li and Mitch Lovett. Marketing Science, 2025
Works in Progress:
Measured Effects of Award-Winning Ads
Dynamic Advertising Content, Effectiveness, and Pulsing
Can Five Minutes Shift Financial Behavior? A Behaviourally Informed Intervention to Reduce Credit Card Debt
Teaching Awards
Gitner Prize, 2019
Superior Teaching Award in Business Analytics, 2018, 2019, 2020, 2022, 2024
Superior Teaching Award in Marketing Analytics, 2019, 2022
Teaching Honor Role: Fall 2021, Summer 2021, Fall 2019, Winter 2019 and Spring 2015
Media Appearances:
Holiday Shopping Trends & Seasonal Pricing, Eyes of the Future WHAM 1180. December 3rd, 2016.
3 Smart Strategies to Get the Best Deal on Everything, Money Magazine, January 25th, 2016.