Nan Li (李楠)
I am an Assistant Professor of Marketing at the Advance Institute of Business, School of Economics and Management, Tongji University.
Please visit my new site at GitHub.
Research interest
Quantitative marketing; Empirical industrial organization; Digital platform; Demand spillover; Causal inference; Structural model; Entertainment and high-tech industry
Publication
Avery Haviv, Yufeng Huang and Nan Li, "Intertemporal Demand Spillover Effects on Video Game Platforms", Management Science (2020) , 66(10)
Finalist 2023 Management Science marketing dept. best paper awards
Working Papers
"Let’s Play Fair - Purchase and Usage Effects of Influencer Marketing on YouTube", with Avery Haviv and Mitch J. Lovett (2nd round R&R at Marketing Science)
“Platform Information Design and Competitive Price Targeting,” with Ruqi (Rachel) Wu and Yufeng Huang (R&R at Marketing Science)
"The Spillover Effects of Copycat Apps and App Platform Governance",with Avery Haviv and Jingcun Cao (Under review)
Work in Progress
"Are Goal Achievements Effective in Driving Product Usage? Evidence from a Video Game Platform" with Honglin Deng
"Does Competition Result in Excessive Clickbaits in News?" with Yi Tang
Teaching
Methods in Marketing Research (graduate)
Spring 2020, Fall 2021
Data Mining and Text Mining (graduate)
Spring 2024
Service Marketing (undergraduate)
Fall 2022
Big Data Marketing (ungraduate)
Spring 2024
Contact
Room 2130, Tongji Building A, No. 1500 Siping Road
Shanghai 200092, China
email: nanli88@tongji.edu.cn