Selected Grants
National Research Foundation of Korea grant, Basic Research Program in Science and Engineering, PI, 2024-2027
National Research Foundation of Korea grant, Basic Research in Humanities and Social Sciences Program, PI, 2024-2025
National Research Foundation of Korea grant, Basic Research Program in Science and Engineering, Co-investigator, 2023-2026
National Research Foundation of Korea grant, Basic Research Program in Science and Engineering, PI, 2022-2024
National Research Foundation of Korea grant, Basic Research Program in Science and Engineering, PI, 2020-2022
Post-AI Research Grant, KAIST, PI, 2021-2023
Research Grant by ICC Fund, KAIST, PI, 2020
Research Grant, College of Business, KAIST, PI, 2018, 2019
National Research Foundation of Korea, Basic Research Program in Science and Engineering, PI, 2018-2020
Early Career Scheme, Hong Kong Research Grants Council, PI, 2016-18
Institute for Emerging Markets Research Grant, HKUST, PI, 2016-18
Recent Research Awards
Honorable Mention, JCP Best Paper Award by an Early Career Contributor, Journal of Consumer Psychology, 2026
한국마케팅학회 학술대회 최우수 논문상 (Best Research Paper Award, Korean Marketing Association Conference), 2025
국토교통 R&D 우수성과 20선 선정 (Top 20 Outstanding R&D Achievements in Ministry of Land, Infrastructure and Transport), 2025