Research Interests

Consumer Judgment and Decision Making, Behavioral Science, Consumer Psychology, New Technology and Consumers

Journal Publications (* corresponding author)

Jin-Hwi Park, Young-Jae Park, Ilyung Cheong, Junoh Lee, Young Eun Huh*, and Hae-Gon Jeon* (2024) “What Makes Deviant Places?" IEEE Transactions on Pattern Analysis and Machine Intelligence (TPAMI), Accepted. (IF = 23.6; Interdisciplinary research with GIST Visual AI Lab) 

Valenzuela, Ana, Stefano Puntoni, Donna Hoffman, Noah Castelo, Julian De Freitas, Berkeley Dietvorst, Christian Hildebrand, Young Eun Huh, Robert Meyer, Miriam E. Sweeney, Sanaz Talaifar, Geoff Tomaino, and Klaus Wertenbroch (2024), "How Artificial Intelligence Constrains the Human Experience," Journal of the Association for Consumer Research, forthcoming.

Briers, Barbara, Young Eun Huh*, Elaine Chan, and Anirban Mukhopadhyay (2024) "Intergenerational Effects of Lay Beliefs: How Parents' Unhealthy = Tasty Intuition Influences their Children's Food Consumption and Body Mass Index," Journal of Consumer Research, 50(6), 1074-1096 (Lead Article).

Oh, Ga-Eun (Grace), Young Eun Huh, and Anirban Mukhopadhyay (2023) "Inducing consumers to use calorie information: a multinational investigation," Psychology & Health, 38(4), 459-477.

Oh, Ga-Eun (Grace), Young Eun Huh, and Anirban Mukhopadhyay (2021) "Informed indulgence: the effects of nutrition information provision and dietary restraint on consecutive food consumption decisions," Psychology & Health, 36(11), 1314-1335.

Vosgerau, Joachim, Irene Scopelliti, and Young Eun Huh (2020) "Exerting Self-Control ≠ Sacrificing Pleasures," Journal of Consumer Psychology, 30(1), 181-200 .

Scopelliti, Irene, Vosgerau, Joachim,  and Young Eun Huh  (2020) "Response to Commentaries on the Exerting Self-Control ≠ Sacrificing Pleasures Research Dialogue," Journal of Consumer Psychology, 30(1), 215-216. 

Leo, Xuying and Young Eun Huh* (2020) "Who gets the blame for service failure? Attribution of responsibility toward robot versus human service providers and service firms," Computers in Human Behavior, 113 (December), 106520.

Briers, Barbara, Young Eun Huh*, Elaine Chan, and Anirban Mukhopadhyay (2020) "The unhealthy = tasty belief is associated with BMI through reduced consumption of vegetables: A cross-national and mediational analysis," Appetite, 150, 104639.

Huh, Young Eun, Joachim Vosgerau, and Carey K. Morewedge (2016) “Selective Sensitization: Consuming a Food Activates a Goal to Consume its Complements,” Journal of Marketing Research, 53(6), 1034-1049.

Huh, Young Eun, Joachim Vosgerau, and Carey K. Morewedge (2016) “More Similar but Less Satisfying: Comparing Preferences for and the Efficacy of Within- and Cross-Category Substitutes for Food,” Psychological Science, 27(6), 894-903.

Huh, Young Eun, Joachim Vosgerau, and Carey K. Morewedge (2014) “Social Defaults: Observed Choices Become Choice Defaults,” Journal of Consumer Research, 41(October), 746-60.

Morewedge, Carey K., Young Eun Huh, and Joachim Vosgerau (2010) “Thought for Food: Imagined Consumption Reduces Actual Consumption,” Science, 303, 1530-1533.

Huh, Young Eun and Sang-Hoon Kim (2008), “Do Early Adopters Upgrade Early? Role of Post-Adoption Behavior in the Purchase of Next-Generation Products,” Journal of Business Research, 61(1), 40-46.