Young Eun Huh

Hello. I am Associate Professor of Marketing at SNU Business School, Seoul National University. Prior to joining SNU, I was on the faculty of the Marketing Department at the School of Business and Management, HKUST, and the School of Business and Technology Management, College of Business, KAIST.  

I received my PhD in Marketing (minor in Social and Decision Science) from the Tepper School of Business, Carnegie Mellon University. 

My research focuses on consumer behavior and decision making, with an emphasis on health-related issues and emerging technologies. My research has been published in top-tier academic journals, including Science, Psychological Science, Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, and Journal of Consumer Psychology, and reported by major news organizations, such as New York Times, NPR, ABC News, BBC, Wall Street Journal and Time. I am on the editorial review board of Journal of Consumer Research. 

I have taught various marketing courses, including Marketing for High-Tech Companies, Consumer Behavior, Marketing Management, Promotion and Advertising Management, Theory of Consumer Behavior and Decision Making, and New Product Development, to undergraduate, master, PhD students and practicing managers.