Young Eun Huh

Hello. I am an Associate Professor of Marketing (tenured) at the School of Business and Technology Management, College of Business, KAIST. 

I received my PhD in Marketing (minor in Social and Decision Science) from the Tepper School of Business, Carnegie Mellon University in 2013. 

Before joining KAIST, I was an Assistant Professor of Marketing at the School of Business and Management, HKUST. 

My research interests are in the realm of consumer behavior, with specific interests in how consumers make decisions related to new technologies and hedonic products. 

I have taught various marketing courses, including Marketing for High-Tech Companies, Consumer Behavior, Promotion and Advertising Management, Theory of Consumer Behavior and Decision Making, and New Product Development, to undergraduate, master, PhD students and practicing managers.