Teaching Interests

Marketing Management, Marketing Communication Strategy, Behavioral Decision Making, and Consumer Behavior

Teaching Awards

• Excellence in Teaching Award (KAIST개교 51주년 기념 우수강의상), KAIST, 2022

• Winner, the Franklin Prize for Teaching Excellence, HKUST, 2015-16 

• Finalist for the Franklin Prize for Teaching Excellence, HKUST, 2014-15

• Finalist for the Franklin Prize for Teaching Excellence, HKUST, 2013-14

• Dean’s List for Excellence in Teaching, HKUST, 2013-16

Courses 

Consumer Behavior (UG), KAIST

   Spring 2023: 4.73/5.0 (department avg = 4.45), 

    Spring 2020: 4.73/5.0 (department avg = 4.34)

Marketing (UG), KAIST

    Spring 2019: 4.66/5.0 (department avg = 4.50)

Marketing Management for High-Tech Companies (Master), KAIST

    Fall 2020: 4.90/5.0 (department avg = 4.36) 

    Fall 2017: 4.77/5.0 (department avg = 4.24)

Theory of Consumer Behavior and Decision Making (Master/PhD), KAIST

    Spring 2023: 4.88/5.0 (department avg = 4.45)

    Spring 2022: 4.87/5.0 (department avg = 4.43)

    Spring 2021: 4.91/5.0 (department avg = 4.39)

Promotion and Advertising Management (UG), HKUST

    Spring 2017: Three sections, mean evaluation, 93.5/100 (department avg = 81.0)

    Fall 2015: Three sections, mean evaluation 92.9/100 (department avg = 76.5)

    Fall 2014: Three sections, mean evaluation 91.3/100 (department avg = 85.6)

Introduction to Marketing (UG), Carnegie Mellon University

   Summer 2011: One section, overall course evaluation 4.67/5 (college avg= 4.0)

Corporate Teaching 

    New Product Development for Electric Cars, KIA Motors, 2021 - current