Cogo

Best known for: Original designs that are (sometimes heavily) influenced by older Lego, Enlighten, and Oxford sets. Their "Friends" and "Princess" lines are extremely pink.

Have a couple of themed "8 in 1" sets - a series of mini models that can be reassembled into a single large model.

Brick Quality: Apparently much improved over last 12-18 months but still not among the top tier alternative brick makers. Older sets should be avoided as clutch isn't great, particularly cylindrical parts.

Instruction Quality: xxxxx

Other Info: Formerly traded as Little White Dragon. Bricks produced by Loongon. It appears that Cogo is the brick-based division of EMCO Toys: https://www.facebook.com/emcotoys

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