One of my research projects extended the ideas and findings of David Romer's "Do Firms Maximize? Evidence from Professional Football" (Journal of Political Economy, 2006) to NCAA Division I-A football. From 2006 to 2012, I worked with Tim Jones, a fellow former graduate student at UT-Austin, on this project. We tabulated and cleaned play-by-play data on practically every college football game played from 2004 to 2011. Our goal was to use this data and construct an alternative methodology to the one proposed by Romer to test the standard assumption that firms maximize profits. Football data is a unique fit for examining this question because the decisions and the resulting consequences are simple enough for an outside observer to objectively determine. Specifically, we analyzed the choice between kicking and going for a first down on fourth down (Romer 2006). We obtained some preliminary results, and our plan was to submit our findings for publication.