Whether we admit it or not, we each have our favorite childhood toy. In spirit, we carry it with us throughout our lives. But as our world is ever-changing, so is the toy design world. The term “toy” itself is evolving, as iPhones, iPods and iPads are replacing dolls and action figures as favorites. As today's toy is tomorrow's nostalgia, what are the implications of these changes?
Toys today reflect the complex cultural, technological and environmental transformations that the industrial world is undergoing. As a result, toy designers are now faced with new challenges as the role of the designer as a creator, inventor, and problem-solver is confronted with new dilemmas in this evolving world. Join us at the Shenkar Toy Design Conference where an internationally acclaimed panel of speakers tell their stories and share their ideas.
כל ההרצאות בשפה האנגלית All presentations will be given in English
Location / Shenkar College, 8 Yeda Am Street, Ramat Gan, Israel. The Lorber Auditorium, Mitchell Building
מקום / שנקר, אודיטוריום לורבר, בניין מיטשל, רחוב ידע עם 8, רמת גן
09:00 - 09:30 Registration, Reception and Exhibition Opening *
09:30 - 09:35 Professor Yuli Tamir President, Shenkar College / Opening Remarks
09:35 - 09:50 Yoav Ziv Shenkar College / Introduction - From Rags to Apps
09:50 - 10:30 Adam Shillito Idkid, Italy /Toy Design
10:30 - 11:10 Hayes Raffle Topobo LLC, Google[x], USA / Keynote Presentation - Sculpting Behavior
11:50 -12:00 Break
12:00 -12:40 Haim Shafir Shafir Games, Israel / Toys, Games with No Game Instructions
12:40-13:20 Katriina Heljakka Aalto University, Tactic, Finland / Learning to/from Play in Social Media
13:20 -14:30 Lunch Break
14:30 -15:10 Ilan Green Musrara School of New Music, Israel /Toy Instruments, Sound Sculptures ,Audio Compositions
15:10 -15:50 Sato Hisao Japan, UK / Play, Think, Make and Play
15:50 -16:30 Efrat Shaked NamasToy, Israel / A Journey Beyond Disappearing Toys
16:30 -16:40 Break
16:40 -17:20 Floris Hover Floris Hovers Designs, Netherlands / The Playful Look at Existing Things
17:20 -18:00 Oded Friedland Monkey Business, Israel / Designing For The Young at Heart
18:00 -18:40 Alex Hochstrasser Active People, Switzerland / Open Ended Play and Toys Powered By Imagination
18:40-18:50 Closing Remarks
*Conference guests are invited to visit the conference exhibit, showcasing toys designed by our distinguished guest
Sato Hisao, for a world-renowned Japanese retail company. The exhibit will be shown at the Shenkar Lorber Gallery.