Whether we admit it or not, we each have our favorite childhood toy. In spirit, we carry it with us throughout our lives. But as our world is ever-changing, so is the toy design world. The term “toy” itself is evolving, as iPhones, iPods and iPads are replacing dolls and action figures as favorites. As today's toy is tomorrow's nostalgia, what are the implications of these changes?

Toys today reflect the complex cultural, technological and environmental transformations that the industrial world is undergoing. As a result, toy designers are now faced with new challenges as the role of the designer as a creator, inventor, and problem-solver is confronted with new dilemmas in this evolving world. Join us at the Shenkar Toy Design Conference where an internationally acclaimed panel of speakers tell their stories and share their ideas.

כל ההרצאות בשפה האנגלית All presentations will be given in English

Location / Shenkar College, 8 Yeda Am Street, Ramat Gan, Israel. The Lorber Auditorium, Mitchell Building

מקום / שנקר, אודיטוריום לורבר, בניין מיטשל, רחוב ידע עם 8, רמת גן


09:00 - 09:30 Registration, Reception and Exhibition Opening *

Morning Session

09:30 - 09:35 Professor Yuli Tamir President, Shenkar College / Opening Remarks

09:35 - 09:50 Yoav Ziv Shenkar College / Introduction - From Rags to Apps

09:50 - 10:30 Adam Shillito Idkid, Italy /Toy Design

10:30 - 11:10 Hayes Raffle Topobo LLC, Google[x], USA / Keynote Presentation - Sculpting Behavior

11:10 -11:50 Prof. Sudarshan Khanna NID, Learn Today, India /Toy Design & Research: My Work in India

11:50 -12:00 Break

12:00 -12:40 Haim Shafir Shafir Games, Israel / Toys, Games with No Game Instructions

12:40-13:20 Katriina Heljakka Aalto University, Tactic, Finland / Learning to/from Play in Social Media

13:20 -14:30 Lunch Break

Afternoon Session

14:30 -15:10 Ilan Green Musrara School of New Music, Israel /Toy Instruments, Sound Sculptures ,Audio Compositions

15:10 -15:50 Sato Hisao Japan, UK / Play, Think, Make and Play

15:50 -16:30 Efrat Shaked NamasToy, Israel / A Journey Beyond Disappearing Toys

16:30 -16:40 Break

16:40 -17:20 Floris Hover Floris Hovers Designs, Netherlands / The Playful Look at Existing Things

17:20 -18:00 Oded Friedland Monkey Business, Israel / Designing For The Young at Heart

18:00 -18:40 Alex Hochstrasser Active People, Switzerland / Open Ended Play and Toys Powered By Imagination

18:40-18:50 Closing Remarks

*Conference guests are invited to visit the conference exhibit, showcasing toys designed by our distinguished guest

Sato Hisao, for a world-renowned Japanese retail company. The exhibit will be shown at the Shenkar Lorber Gallery.

British Friends of Shenkar College