Gack's Essential Question

"Let’s go back to basics. You don’t sell to consumers. What kind of word is that, anyway? Do you really think people only want to consume? For a time, maybe yes. But eventually, most of them realize that their closet is full. Their cupboard is no longer bare. Their end tables are quite thoroughly knickknacked."

"And what do you think they want, when they come to this realization?"