Design & Marketing

Design & Marketing focuses on the place of advertising within the marketing scheme of a company. Using integrated brand promotion as a goal, students are given the appropriate tools, instructed in their use, and asked to create various components of an advertising scheme.

Among the topics covered are the elements and principles of design, the history of advertising, logo creation and identity, and the use of traditional marketing techniques as well as the Internet and social media in advertising.

Among the tools used to create the projects are the Adobe Creative Cloud applications such as Illustrator, Photoshop, and Premiere Pro. Students also use photography and various other Internet applications as needed to meet the requirements of various assignments.