Lavazza-love cup

FROM THE PLANT TO THE CUP

The coffee 'path' starts between the Tropic of Cancer and the Tropic of Capricorn, where Coffea Arabica and Coffea Canephora (known as Robusta) grow at altitudes ranging from about 650 to 6,500 feet (200 to 2,000 m).

The two tropical plant species, from the Rubiaceae family (Coffea genus), produce little green berries that, as they ripen, grow to the size of a cherry that can be bright red or dark yellow.

From here, Lavazza embarks on a fascinating and complex path that, for over 100 years, has focused on just one basic objective. This is to guarantee excellent and constant results to consumers around the world who consider the Lavazza brand the symbol of quality.

Lavazza has quickly established itself as an absolute leader in the field of coffee design — a doctrine that essentially did not exist ten years ago. It was all based on creativity, but to transform the creative project into a real project, teamwork was needed.

Three systems of machines have been developed over more than twenty years, machines that have allowed millions of people to take pleasure in preparing an excellent espresso coffee easily, safely and cheerfully, and which have become social aggregators, the first genuine social networks, short breaks taken around the coffee machine.

Design

Lavazza entered the realm of food design in 2002, through a partnership with talented Catalan chef Ferran Adrià. His mouth-watering concoctions, beautifully captured on camera, gave a new texture to coffee. First came èspesso, then Coffeesphere — coffee that can be eaten like an oyster, produced using sferificación, a technique invented by Adrià, in constant evolution.

Èspesso is the first solid coffee. It has revolutionized the history of coffee service and is the result of the intensive efforts of a team convinced of the product's worth, and driven by a passion for research, experimentation and quality.

The first edible coffee was devised from the collaboration between the talented Catalan chef Ferran Adrià and Lavazza. This is a new taste dimension, a pure and full-bodied espresso that has taken all the flavour and aroma of traditional coffee, but with an innovative difference as it has a solid texture.

Lavazza art calendar

You can’t control your heart. Anyone who has been to Italy even just once knows this. Italy is the country where you fall in love. Thousands of films, books and songs celebrate this fact: an emotion always ready to flower. Maybe it is the beauty of the landscapes, the gentle climate, the charm of the architecture which naturally bring to mind the most noble of sentiments. Obviously, the fact is that in Italy passions are purer. Reason and prejudice are abandoned, the senses are captured, wooing is in the air so you can enjoy real everyday pleasures: a kiss from your lover and a sip of coffee. So here is the Lavazza 2011 calendar, an ironic and surreal, passionate and light hearted photographic journey. Experience the journey by reading between the lines, just like a romance.

The 16th edition of the Lavazza Calendar, is dedicated to important, aristocratic and determined women, women who feel like queens - in other words, all women. It shows an enchanted and precious world in which queens are surrounded by jewellery, silk, velvet and freely roaming animals proudly reign.

Lavazza hires Dutch photographerErwin Olaf who has a talent to look at the world around him using an unconventional and ironic eye. As a result, he is able to create a dream world theme, but an entirely female one, where men play an ironically subordinate role.

Mondino has "played" with everyday objects linked to the world of coffee and turned thme into jewels, symbols of beauty and design. The results are photos like icons of elegance, vitality and irony with two common denominators - sensuality and cosmopolitism.

With the 2004 calendar, espresso cups are launched into orbit and Le Gouès, the photographer selected for this edition, recreates a world made of coffee and sugar, freely inspired by Barbarella and the pop and science fiction imagination of the '60s and '70s. The intergalactic voyage leads us to discover a physical and mental space that borders on fantasy.