My BookS

Pre-order at Amazon.com

Pre-order at Palgrave Macmillan

"Combining historical insight with cutting-edge analytics, this book reveals how companies can master both internal collaboration and external influence, while warning against the pitfalls of blind reliance on AI."

– Anindya Ghose, Heinz Riehl Chair Professor, NYU Stern School of Business, USA

"Far surpassing simple descriptions, this book offers a rigorous, data-driven framework for understanding the causal mechanics of influence and strategy — without a doubt, a critical resource for scholars, executives, and anyone seeking to build resilient organizations in the age of big data."

– Alok Gupta, Curtis L. Carlson Schoolwide Chair Professor in Information Management, University of Minnesota, USA

"This book challenges conventional thinking about social media in business, revealing its deeper role as a site of intelligence and power in the age of AI."

– Feng Zhu, MBA Class of 1958 Professor of Business Administration, Harvard Business School, USA

This book examines a critical yet under-theorized area of contemporary business: the intersection of corporate social media and artificial intelligence (AI). It constructs a dual-framework—internal affairs and external affairs—that reframes corporate social media not merely as a communication tool, but as a strategic engine for organizational intelligence, coordination, and competitive positioning.

Part 1 provides an introduction to the concept of AI-empowered corporate social media. Part 2 addresses the external affairs of corporate social media, including its role in shaping customer relationships, marketing narratives, and public trust. Part 3 turns inward, exploring how enterprise social media platforms are reshaping organizational knowledge flows, performance feedback, and collaboration.

Through compelling historical analogies—from John Snow’s epidemiological breakthroughs to Toyota’s recall crisis—this book illustrates the dangers of drawing premature conclusions from spurious patterns. This critique is both timely and essential, especially as business leaders increasingly rely on opaque machine-learning systems for decision-making.

Pre-order at Amazon.com

Pre-order at Taylor & Francis

This book provides a framework that allows you to understand and analyze the impact of social media in various industries. It illustrates how social media analytics can help firms build transformational strategies and cope with the challenges of social media technology.

By focusing on the relationship between social media and other technology models, such as wisdom of crowds, healthcare, fintech and blockchain, machine learning methods, and 5G, this book is able to provide applications used to understand and analyze the impact of social media. Various industries are called out and illustrate how social media analytics can help firms build transformational strategies and at the same time cope with the challenges that are part of the landscape. The book discusses how social media is a driving force in shaping consumer behavior and spurring innovations by embracing and directly engaging with consumers on social media platforms. By closely reflecting on emerging practices, the book shows how to take advantage of recent advancements and how business operations are being revolutionized.

Social Media Analytics and Practical Applications: The Change to the Competition Landscape is written for academicians and professionals involved in social media and social media analytics.