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This book provides a framework that allows you to understand and analyze the impact of social media in various industries. It illustrates how social media analytics can help firms build transformational strategies and cope with the challenges of social media technology.

By focusing on the relationship between social media and other technology models, such as wisdom of crowds, healthcare, fintech and blockchain, machine learning methods, and 5G, this book is able to provide applications used to understand and analyze the impact of social media. Various industries are called out and illustrate how social media analytics can help firms build transformational strategies and at the same time cope with the challenges that are part of the landscape. The book discusses how social media is a driving force in shaping consumer behavior and spurring innovations by embracing and directly engaging with consumers on social media platforms. By closely reflecting on emerging practices, the book shows how to take advantage of recent advancements and how business operations are being revolutionized.

Social Media Analytics and Practical Applications: The Change to the Competition Landscape is written for academicians and professionals involved in social media and social media analytics.

Corporate Social Media in the Age of AI

This book is not just an exploration of corporate social media in the age of artificial intelligence (AI) and big data; it is also a reflection of my academic journey—a path shaped by the wisdom and generosity of the many mentors, colleagues, coauthors, and students who have profoundly influenced my career. Writing this book has been as much a process of intellectual discovery as it has been a personal act of gratitude to the communities that have supported and inspired me along the way.

This book is a culmination of over a decade of research on the transformative potential of corporate social media. It challenges the notion that social media is a trivial or secondary concern for enterprises. Instead, it demonstrates how corporate social media, when adapted to the realities of the AI era, becomes a powerful engine for innovation, engagement, and competitive advantage. From internal collaboration platforms that unite employees to external social media strategies that build meaningful connections with customers, this book lays out a comprehensive framework for understanding and leveraging these tools.