Work Duties
Current Duties
Steering Committee, Live Well Co-Lead, LIFE Research Institute
Current Research
Generating insights using social media
Age-friendly business
Travel and tourism
Visual persuasion
Cross-border shopping
Teaching (AY 2023-24)
ADM 3321X|B|N Consumer Behaviour
MGT5304 Generating Marketing Insights
Graduate student supervision
Research Leave "Sabbatical" (AY 2022-23)
Graduate student supervision
Graduate Supervision
Current Students
Valentina Primossi (DTI PhD dissertation)
Nazanin Atashgar (MSc project)
Morteza Emadi (MSc project)
Xinzhuo Bao (MSc project)
Joylyn Zhuo (MSc project)
Yuming Wang (DTI MSc project)
Recent Graduates (abridged list)
Dmitri Bakker (MSc thesis)
Patrick Tomas (MSc thesis)
Allison Smith (MBA project)
Mahdiyeh Amozegar (MSc thesis)
Carla De Ciccio and Colette Pepin
Christopher Belanger (MBA project)
Brishna Nader (UG thesis, visiting researcher)
Adel Alrefay (MEBT project)
Rana Bahmid (MEBT project)
Srinivasa Battu (MEBT project)
Akshay Chhambra (MEBT project)
Morteza Javadinia (MEBT project)
Michael Lever (MSc thesis)
Hong Qui (PhD project)
Shecong She (MEBT project)
Amin Sikder (MEBT project)
Yue Wen (MEBT project)
Judy Ye (MSc thesis)
Yue Zhang (MEBT project)
*** How to find a supervisor ***
Courses Taught
Telfer School of Management, uOttawa
Consumer Behaviour (UG x 48)
Strategic Marketing Management (MBA x 25)
Marketing (UG x 9)
Generating Market Insights (MBA x 4)
Marketing Research (MBA x 2; UG x 1)
Consumer Product Marketing (MBA x 2)
Generating Marketing Insights (MSc x 1)
Bucharest School of Management
Marketing Management (MBA x 5)
Rutgers Business School
Principles of Marketing (UG x 12)
Marketing Research (UG x 7)
Marketing Management (MBA x 2)
Marketing Strategy & Decision Making (UG x 1)
Consumer Behaviour (UG x 1)
Sellling & Sales Promotions (UG x 1)
Smeal College of Business, Penn State
Marketing Research (UG x 6)
Principles of Marketing (UG x 2)
Marketing Communications (UG x 1)