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As a media commentator, I offer my expertise on current events and issues relating to consumer trends, branding, and marketing strategy. Time permitting, I am willing to comment on current events and issues relating to my expertise. E-mail: mulvey@uottawa.ca
Alternately, please consult the Experts on Call database of over 500 uOttawa experts who can comment on current events or share their expertise for news features.
Brand Protests
2025 Tesla's identity crisis
(AM 580 CFRA ▶️ 11 mins.)
Brand Legacy
2025 Unfriendly Fire: The Great One’s Brand on Thin Ice? (CP24 ▶️5:42)
Consumerism
2024 Consumer activists rally to boycott a grocery chain (CBC)
Social Media
2023 The rise of "de-influencers"
(CTV News Ottawa Morning)
Boycotts
2020 Canada’s big banks pull Facebook ads (CityNews Toronto ▶️2:22)
Regulated Consumption
2018 The business of cannabis
(CPAC ▶️12:02)
Brand Controversies
2018 Nike gambling that controversy will sell (CTV News)
Shopping Trends
2016 Cross-border shopping shifts with the rise of e-commerce (BNN)
From the Archives
From the Archives
1999 My first interview; a lighthearted lifestyle piece (New York Times)
2002 Paid a visit to MSG in NYC to grade the WWF's marketing (The Star-Ledger)
2003 Opined on the unique appeal of IKEA as a lifestyle brand (San Jose Mercury News)
2019 Raging against Black Friday madness (YOW!)
2018 Black market cannabis edibles (CBC The National)
2016 Privacy breach at dating-hookup website (Toronto Star)
2019 Local retailers: Adapt or perish (CBC News)
2018 omNovos develops Farm Boy's new app (OBJ)
2018 Tim Hortons tests the home delivery market (CTV News)
2018 New tariff's impact on holiday shopping (Global News)
2015 Reasons for Target's demise in Canada (Financial Post)
2015 Low loonie could force retailers to raise prices (CTV News)
2015 Marketing the holidays a tricky balancing act (Canadian Business)
2015 Victoria Day: Its royal roots have changed (CBC News)
2013 Gory Halloween costume trends (CBC News)
2019 Brewers tap the potential of non-alcoholic offerings (Strategy)
2018 Unaffiliated beer company scoops ‘Ontario Proud’ brand (iPolitics)
2018 Buck-a-beer may not be easy to find (CBC News)
2017 Marijuana marketing expected to be more low-key than blunt (Toronto Star)
2017 Constellation Brands buys shares in Canopy (OBJ)
2014 Licensed marijuana growers say demand off to hot start (CBC News)
2018 Province-wide day of action over Tim Hortons cuts (CTV News)
2016 Rebelling against cellphone ownership (CBC News)
2015 Taxis likely hurting themselves, helping Uber with protests (CBC News)
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