Embedded Files
My professional work draws on consumer behaviour research to help organizations create and defend brand equity.
On the creation side, I apply consumer insights to brand positioning, differentiation, and marketing strategy. On the defence side, I provide expert consulting and litigation support in disputes involving trademark confusion, advertising claims, pricing practices, and consumer perceptions.
Both applications rest on the same foundation: understanding how consumers construct meaning, form judgments, and make marketplace decisions.
The following is an abridged list of brands, companies, and law firms Professor Mulvey has worked with. A client's inclusion on the list does not constitute an endorsement.
Research Consultant
Research Consultant
Bank of America
CeraVe (P&G)
Colgate
Corporation for Public Broadcasting
Hampton Inn (Hilton Hotels)
Harrah's Casino
Motorola
NEOU Fitness
New York State
Olson Zaltman Associates
Panasonic
ShopRite
Toyota USA
United Way
Wedding Republic
Expert Testimony
Expert Testimony
Agropur Cooperative
Alavida Lifestyle
Avis Budget Group
Banana Boat (Playtex)
Black Diamond
Bristol Myers Squibb
Cold-FX (Bausch Health | Valeant)
Colgate
Costco
Dell
Empress (Fairmont)
Ford
Hershey
Johnson and Johnson
Lindt & Sprüngli AG
Mastercard
Moskovskaya (SPI Group)
Movenpick
Novartis
OY Panda AB
Pernod Ricard
Pfizer
Plaisirs Gastronomiques
President's Choice (Loblaw)
Ringling Brothers-Barnum & Bailey
Samsung
Secret (Doris Hosiery)
Shake Shack (Union Square Hospitality Group)
Stolichnaya (SPI Group)
Target Apparel (Fairweather)
TD Benefits
Visa
Vitaminwater (Coca Cola)
Advisor to Law Firms
Advisor to Law Firms
Blakes
Borden Ladner Gervais
Cassels Brock & Blackwell
Competition Bureau Canada
Davis
Dentons
Department of Justice Canada
Dipchand
DLA Piper
Fasken Martineau Dumoulin
Gowling WLG
MBM Intellectual Property Law
McCarthy Tétrault
McMillan
Norton Rose Fulbright
Ogilvy Renault
OLLIP
Osler
Rochon | Genova
Smart & Biggar
Stikeman Elliot
St. Lawrence Law Firm
Torys Law Firm
Page updated
Google Sites
Report abuse