Professional Experience
Professor Mulvey has served as a research consultant and offered expert testimony on trademark perception, brand confusion, packaging, deceptive pricing and misleading advertising, brand heritage, brand image and positioning strategy, market segmentation, decision-making, and retail strategy and shopping behaviour.
The following is an abridged list of brands, companies, and law firms Professor Mulvey has worked with. A client's inclusion on the list does not constitute an endorsement.
Research Consultant
Bank of America
CeraVe (P&G)
Colgate
Corporation for Public Broadcasting
Hampton Inn (Hilton Hotels)
Harrah's Casino
Motorola
NEOU Fitness
New York State
Olson Zaltman Associates
Panasonic
ShopRite
Toyota USA
United Way
Wedding Republic
Expert Testimony
Agropur Cooperative
Alavida Lifestyle
Avis Budget Group
Banana Boat (Playtex)
Black Diamond
Bristol Myers Squibb
Cold-FX (Bausch Health | Valeant)
Colgate
Costco
Empress (Fairmont)
Ford
Hershey
Johnson and Johnson
Lindt & Sprüngli AG
Mastercard
Moskovskaya (SPI Group)
Movenpick
Novartis
OY Panda AB
Pernod Ricard
Pfizer
Plaisirs Gastronomiques
President's Choice (Loblaw)
Ringling Brothers-Barnum & Bailey
Samsung
Secret (Doris Hosiery)
Shake Shack (Union Square Hospitality Group)
Stolichnaya (SPI Group)
Target Apparel (Fairweather)
Visa
Vitaminwater (Coca Cola)
Advisor to Law Firms
Blakes
Borden Ladner Gervais
Competition Bureau Canada
Davis
Dentons
Department of Justice Canada
DLA Piper
Fasken Martineau Dumoulin
Gowling WLG
MBM Intellectual Property Law
McCarthy Tétrault
McMillan
Norton Rose Fulbright
Ogilvy Renault
OLLIP
Osler
Smart & Biggar
Stikeman Elliot
St. Lawrence Law Firm