Academic Activities
Current research | Research funding | Teaching | Graduate supervision | Academic service and leadership | Awards & honours
Embedded Files
Current research
Current research
Research funding
Research funding
My current research explores how consumers interpret marketplace experiences, construct meaning, and respond to changing social, technological, and economic conditions.
Social Listening & Consumer Insights
Age-Friendly Business & Inclusive Consumption
Accessible Travel & Service Experiences
Brand Meaning & Visual Persuasion
Cross-Border Shopping & Market Dynamics
SMRG Research Event (Telfer), 2026
AMA Marketing & Public Policy Conference Young Scholars Workshop
National Research Council (NRC), 2023-26
D-AIRing to Improve Air Travel of Passengers Living with Dementia
Dom Herrick Experiential Learning (ExL) Fund (Telfer), 2025
Social Listening and Deep Social Media Analysis
Public Health Agency of Canada (PHAC), 2022-25
Making Ottawa and Renfrew County Dementia Inclusive
SSHRC Insight Grant, 2022-24
Older Adults' Perceptions of Disaster Resilience & Pandemic-related Discourse
Teaching
Teaching
My teaching spans undergraduate, MSc, MBA, and executive education, with particular emphasis on consumer behaviour, marketing strategy, and consumer insights. The graph summarizes how many times I’ve taught each course across four institutions.
Current courses | AY 2026-27
ADM 3321 Consumer Behaviour (Sections A, B, N)
MGT5304 Generating Marketing Insights
Graduate student supervision
Graduate supervision
Graduate supervision
Current Graduate Students
Gabrielle Dorr (ES PhD dissertation)
Marie-Michèle Fournier (MSc thesis)
Anto Arlotta (MSc thesis)
Mark Habboush (MSc thesis)
Emily Gay (MSc project)
Completed Theses and Dissertations
Valentina Primossi, PhD (2026)
Empowering Journeys: Understanding and Enhancing the Market Experience of Consumers Living with Dementia
Related article (2026, Journal of Marketing Management)
Dmitri Bakker, MSc (2022)
Tracing the Symbolic Contours of a Lifestyle Product Category Using #hashtags
Related article (2025, Journal of Services Marketing )
Currently a Marketing Strategist at Innovation Canada.
Patrick Tomas, MSc (2022)
Personal Value Priorities in Autonomous Vehicle Discourse
Mahdiyeh Amozegar, MSc (2021)
Tweeting in Times of Crisis: Shifting Personal Value Priorities in Corporate Communications and Impact on Consumer Engagement
Currently a Ph.D. candidate in Marketing at the Leeds School of Business at the University of Colorado Boulder.
Xin "Judy" Ye, MSc (2015)
A Netnography of Goal Pursuit in Retirement Travel
Michael Lever, MSc (2014)
Understanding Variability in Modern Cross-Border Shopping Occasions
Currently an Assistant Professor in Hospitality, Sports, and Tourism Management at Fairleigh Dickinson University in Vancouver, Canada.
Selected Graduate Projects
Dwayne Dai, MSc (2026)
Céleste El Hajj Chéhadé, MSc (2026)
Danni Chen, MSc (2026)
Morteza Emadi, MSc (2025)
Yuming Wang, DTI MSc (2024)
Xinzhuo Bao, MSc (2024)
Nazanin Atashgar, MSc (2024)
Brishna Nader, UG thesis (2022), book chapter (2023)
Allison Smith, MBA (2022)
Carla De Ciccio MBA (2020)
Colette Pepin, MBA (2020)
Christopher Belanger, MBA (2020)
Akshay Chhambra, MEBT (2019)
Yue Wen, MEBT (2019)
Rana Bahmid, MEBT (2018)
Srinivasa Battu, MEBT (2018)
Shecong She, MEBT (2018)
Yue Zhang, MEBT (2018)
Adel Alrefay, MEBT (2017)
Morteza Javadinia, MEBT (2017)
Hong Qui, PhD (2017)
Amin Sikder, MEBT (2017)
Doaa Shaikh, MEBT (2016)
Muhammad Awais Latif, MEBT (2015)
Syed Hassan, MEBT (2015)
Prospective Graduate Students
I welcome inquiries from prospective MSc students whose research interests align with my work in consumer behaviour, branding, service experiences, and inclusive consumption. Supervision opportunities depend on research fit, available capacity, and funding arrangements.
*** How to find a supervisor ***
Academic service and leadership
Academic service and leadership
Awards & Honours
Awards & Honours
AMA Marketing & Public Policy Conference (2026)
Co-chair of the conference, bringing together scholars examining the intersection of marketing, public policy, and societal well-being.
Marketing–OB–HR Section, Telfer School of Management (2018-22 & 2024-25)
Section Coordinator, supporting academic administration and faculty activities.
LIFE Research Institute, University of Ottawa
Steering Committee member and contributor to interdisciplinary research on ageing, inclusion, and quality of life.
2025 Knowledge Mobilization Excellence Award
Telfer School of Management
2025 Spirit of Giving Award
Telfer School of Management
2023 Best Presentation, TTRA Europe Conference
Travel and Tourism Research Association
2025 Knowledge Mobilization Excellence Award — Nominee
University of Ottawa
2015 Excellence in Media Relations Award - Finalist
University of Ottawa
Page updated
Google Sites
Report abuse