Profile

Dr. Mulvey is an Associate Professor of Marketing at the University of Ottawa's Telfer School of Management and a member of the LIFE Research Institute. He previously held research and teaching positions at Rutgers University, Penn State University, and the Bucharest School of Management. A dedicated educator, he is a two-time finalist for the University of Ottawa Award for Excellence in Teaching, received the GE Teaching Fellowship at Rutgers for innovative technology use, and earned multiple nominations for teaching awards, including the Paul Nadler and Thomas H. Mott Teaching Excellence Awards and TVO's Best Lecturer Competition.

Dr. Mulvey's research explores how products, brands, and behaviors acquire personal relevance for consumers. He specializes in qualitative research methods and text analytics to uncover consumer thinking patterns, particularly how meanings influence decision-making. His research funding totals over $1.4 million, including $280,000 as principal investigator. As co-leader of the Daring to Travel LIFE Research Team, he collaborates with travel industry stakeholders to enable older adults and persons with disabilities to participate confidently in travel and tourism. In recognition of this work, he received the 2025 Telfer Knowledge Mobilization Excellence Award for advancing inclusive and accessible air travel through impactful stakeholder collaboration.

His academic interests span perceived value, brand positioning, visual rhetoric, aging and quality of life, and online advice exchange dynamics. His research appears in journals across marketing (Advances in Consumer Research, Industrial Marketing Management, Innovative Marketing, International Journal of Research in Marketing, Journal of Brand Management, Journal of Business & Industrial Marketing, Journal of Marketing Management, Journal of Product & Brand Management, Journal of Retailing, Journal of Services Marketing, NMIMS Management Review, Psychology & Marketing, Qualitative Market Research), travel and tourism (Journal of Leisure Research, Journal of Travel Research, Journal of Vacation Marketing, Tourism Analysis), and public policy and consumer well-being (BMC Public Health, Canadian Journal of Occupational Therapy, F1000Research, Frontiers in Public Health, Journal of Gambling Issues, Journal of Public Policy and Marketing, NMIMS Journal of Economic and Public Policy, The Gerontologist).

Dr. Mulvey brings extensive marketing consultation experience across industries, including financial services, tourism, consumer packaged goods, retail, and the nonprofit sector. Specializing in consumer perceptions and brand positioning strategy, his research provides essential insights for understanding consumer behavior and refining marketing strategies. His consultancy work extends to expert testimony in federal and provincial courts and tribunals on cases involving brand confusion, trademark infringement, and price deception. An active scholar, he presents research at international conferences and serves as a media commentator, bridging academic research and public discourse. Outside work, he enjoys ice hockey, skiing, tinkering with a muscle car, and playing guitar—albeit poorly.