MsC Interaction Design
Faculty of Architecture
Universidade de Lisboa
Objectives
Promote knowledge that links neuroscience research with the human behavior of typical and atypical users interacting with products or services.
Promote understanding of the relationship between general brain functions and human behavior in order to integrate this knowledge into the design of interaction in users with typical and atypical brain functioning
Syllabus
1 History of the brain over time.
2 Bases of neuroanatomy.
3 Methodologies in neurosciences.
4 Lateralization.
5 Neurological disorders: opoortunities and responsability for design. 6 Neurological disorders description and study.
7 Neuroscience methodologies in applied context for design:
8. Neuroscience, wellness and entertainment;
9. Consumer neuroscience and product development;
10. Neurosciences and communication: interfaces and strategies.
Teaching methodologies (including evaluation)
Assessment: Group work with a weighting of 70% of the grade and 30% of an individual component that weighs participation during the classes and during the development and presentation of the group work.
The group work is centred on the analysis of a disturbance of the nervous system or of the sensory systems, with the students having to describe this disturbance and, from the perspective of the project in interaction design, benchmarking products or services adapted to users with the studied disorders and to develop which guidelines to take into account for the development of an interaction project for these users and to propose a product or service in which the specifics of interactions with these users are considered.
Main Bibliography
Amthor, F. (2016). Neuroscience for dummies. John Wiley & Sons.
Eysenck, M.W., & Keane, M.T. (2015) Cognitive Psychology: A Student’s Handbook. Psychology Press: East Sussex
Genco, S. J., Pohlmann, A. P., & Steidl, P. (2013). Neuromarketing for dummies. John Wiley & Sons. Stirling, J., Elliot, R. (2016). Introducing Neuropsychology. Routledge: New York
VanPutte, C.L., Regan, J.L., Russo, A.F., Seeley, R., Stephens, T., & Tate, P. (2014). Seeley’s Anatomy & Physiology. McGrawHill: New York
Additional Bibliography
“Emotional design: why we love (or hate) everyday things”, Norman DA, Basic Books, New York, 2004.
“Neuroscience: The Science of the Brain”, Morris R, and Fillenz M (Eds), British Neuroscience Association, 2005.
“Neuroethics: challenges for the 21st century”, Levy N, Cambridge University Press, Cambridge, 2007?
“Your Brain and Your Self: what you need to know”, Neirynck J, Springer, Berlin, 2009.? “Neuromarketing: exploring the brain of the consumer”, Zurawicki L, Springer, Berlin, 2010.
“How games moves us: emotion by design (playful thinking)”, Isbister K., The MIT Press, Massachusetts, 2016.