"What is good for society is good for business"
About story telling:
Saying why we are doing this, how we happened to find ourselves doing that business...
Stupid men
Illiteracy
Lack of respect
Intolerance
Ugliness
Extremism
Hanging out
Cooking
Dancing
Working hard
Taking part in various events
Writing
My story:
What is interesting to know about my country is that we didn't take part in the Arab Spring and this because we've already been through a revolution twenty years ago that unfortunatly ended up with what we called "the black decade", ten years of bloody terrorism.
Unlike the European societies, Algerian society don't fully enjoy their rights as citizens and we have 74% of the population who are youth that just woke up from a bloody decade of terrorism.
So what to do now with this huge number of citizens that don't go to vote, that don't feel concerned with their social issues. We are 74% of people that don't participate in shaping governement policies and so on...
Today it's like the Algerian population has been freezed since that time. No one is claiming for change because we're too afraid of the consequences. Today Algerian youth feel lost, frustrated and misunderstood.
I've been developing a program called "Active Citizens" which is consisting of:
Local and virtual training workshops
Social action projects
International exchanges and Networking
It's a program that aims to equip Young Leaders across the country with skills to help them:
Adress social issues
Access decision making
Contribute to building community
Cohesion with people of all generations
So at the end of this, they would be able to make a significant contribution to social change within their community.
The next step would be to make the governement and the different actors and institutions involved in education, sensitive to the question and make them cooperate with me setlle such programs in the National educational strategy.
We need support, trainers and experts because it's a huge project but nobody could do it without us, because we're the most aware person at this moment about how the change can occur in Algeria.
"Never forget to give options in the pitch"
My leadership example:
One leader has really inspired me three years ago. That was at the beginning of my work contract in the NGO I'm still working for now and this person was my former boss.
She influenced me in a positive way and thanks to her I can say that I've become more effective in my work. She brought me confidence and I could elaborate whole projects with my ideas.
She was a calm person, supportive and an active listener and she was encouraging me a lot.
I learned from her to give a chance to anybody wants to build a project from a simple idea. I learned that sometimes or all the time we need to be patient with people.
Expectations:
To be inspired because we are sharing common challenges
"In a team it may be possible to have different kind of leadership at a different stages"
Things important to be in a team:
Open-minded
Respect
Honesty
Positive attitude
Commitment
Sharing
Tolerance
Something to change ?
"Never hurry to get into conclusions"
If some of my friends or colleagues would have been honest with me, they would certainly say that I'm always trying to control everything, every minor detail about absolutely anything I meet during our working hours. I would rather like that they say that I'm "a helpful person" instead!
About innovation: "The use of mind-map can help coming with creative ideas"
Communication:
Beata Wickfom / Digital Communication: We have to use questions: why ? what ? who ? how ? where ? when ?
To reach new audiences
Anyone and anything is a channel and an influencer
Crowd funding
Makeymakey.com
Kickstarter
Who are my FANS ?
Facebook is a good customer service device
How my business would be interesting by an application (water app Iphone/car)
Youtube : Misslisibell
Speech disorder
Personality: How do we act towards our target group ?
Mission: Why de we exist ?
Vision: When have we succeeded ?
About the budget:
Having a monthly budget is preferable, recommended
You have to know what incomes you have in your company
Discuss what costs you have
Plenum
I should be able to "sell" my programs to the different actors targeted. So, there will be budget for the project as honorarium for the trainers and experts...etc. Then, there will be program's contents would be:
Training
Public debates
National conferences
Core values - What do we stand for
Positionning - How can we differ on the other market
Brand Promises -Emotional, Functional, Self-Expressive
Networking:
"You are in the room, you belong to the room"
"Never accept the room as they gave it to you"
A+I - Arrogance/Self-confidence+Interest
Contribute, always
Legwork
Enjoy
Don't pitch, narrate and ask (you are more than this idea)
Leave more for later
Always follow-up
m@mikolajnorek.com
My business idea: Is promoting active citizenship among Algerian Youth by supporting citizenship education through innovative tools.
What makes is unique ?
What makes it a social business ?
What are the core values of my business ?
Promoting Active Participation in the society issues
Raising awareness about the human rights in general
Promoting civic engagement
To be free and accessible to people
Improving the social context
Partners: Collaborating with CSR
Cash flow ? - Garage sell
What social challenge is my company solving ? In our society it's becoming urgent to teach youth how to face and solve their own problems autonomously Allowing the youth responsible participation in economic, political, social and cultural life of their country.
We always need a business partner / Create a support network. Outsourcing
Sol trade ?
Revenues: Income, grants, donations
Always invest and reinvest, it's not important to make profit the first year.
How can we run a projet based on free services ?
Education
Culture
Health
EFE, Microsoft Intel
A business idea has to answer three questions:
What ?
Who ?
How ?
Business modal generation
Nilson - Markest research
www.meetup.com
MEPI/World Bank/USAID/BAD/Banque Islamique/Ambassade du Japon
Customer segments:
Are the people targeted interested to my idea ?
"The good guys", "Social entrepreuneurship forum"
"Left is right", ADHD, "All win", "Kochens"
Customer and suppliers could be the same people.
Suppliers
Employees
DIrect consumers
Media companies
Competitors
Identify partners, how can I help them ?