Top 6 Practices to Improve App Engagement

Since the introduction of App Stores, driving app installations has been the main growth strategy for almost every Android or iOS mobile app developers. Most of them are still looking for facilities, but today smart marketers are making advancements on many levels and are focusing more on engagement and retention.

These days, uninstall rates, especially on the Google Play Store, are very high for most of the mobile app developers. Much of this can be related to poorly developed apps, but there are so many good apps who can make serious mistakes leading to poor retention.

Before you get crazy about the driving engagement, you need to make sure the supply of basic product is what users want, not what you are looking for. Early signs such as positive user feedback, word of mouth, app reviews, conversions, transactions, etc. can help you answer and validate your product.

Once you're sure the kernel is working, it's time to fix all the leaks and make sure all the right user engagement hooks are taken care of. Retention totally depends directly on the attention you are giving to each and every detail.

- Onboarding

The first experience of anything always counts. Here are some quick tips for doing things right:

● Keeping it Short: Just get the basic of a product very quickly. Be aware about every pixel or screen size which can prevent the users from experimenting with your product or service.

● Permissions: Delay your launch as much as you can. Ask what you most importantly require, not what you should. Request at the right.

● Coaching Instructions or Notes: If your app requires too many coach marks, you're doing it in a wrong manner.

● Login Gate: Nothing puts users more off than one login. Is it possible to show them an overview of your offerings without logins? Is it totally avoidable? Can you keep it very quickly with just a mobile number and no other password?

● Register: If you must have it, show the real benefits of registration process.

- Personalization

Can you customize the user experience for each user without asking too many details in advance? For instance, showing frequent tasks in advance, automatically saving user preferences, using automatic filtering functions, customizing notification frequency based on user interaction, use location and context to personalize user results etc.

- Strategy for Communication

You should find the right way on how you want to communicate with the users. Either by using Push Notifications, In-App Notification, Email, or by SMS intelligently. Create good segments and target in a better way. Know when to use which channel Do not over or under communicate. Learn this balance by studying data closely and improve your progress. This may be different for each app.

- Tech

The technology and the way you code your application are often not directly related to retention and UX. Good code can help you improve your multi-fold retention:

● Bugs & Sluggish Performance: Keep an eye on every reported app crash or bug and fix it quickly.

● Memory on the Phone: Make sure your app consumes less memory after installation. Users do not like apps that take up too much memory.

● 2G Compatible: Countries like India still have more than 150 million users on slow mobile connections. Make sure your app works in these conditions. Be very cautious in reducing slow services

● Battery Consumption: The user does not like apps that consume more battery.

● Privacy: Never capture data you do not require. Respect the privacy of your users.

- Attention to Details and UI/UX Matters

Follow the best practices provided by Google and Apple. Optimize user flows, pay attention to all the user funnels, get your copyright and I8N and L8N use the best practices in place.

- Complementing with Marketing

You did all the good work with the product and now it is time to get the benefits. To further consolidate your efforts, you can use Facebook and Google's re-engagement campaigns to bring users back in case someone forget to go through organic ways. Make sure to set up deep links for the re-engagement campaign to work better and have better segmentation and targeting to make sure they come back to the most appropriate or relevant screens.

Wrapping Up:

Hope you like my article. If you have any query related to web and mobile app development services as well as eCommerce, frontend web development services, you can contact us.

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