10 Smart Practices for Retaining and Engaging Mobile App Users

Did you know that a recent study suggested that more than 20% of mobile applications are used only once and then dropped?

Most smartphone users have more than 50 mobile apps on their phones and it's easy for your app to get lost in the saturated and competitive market.

Brands such as McDonald's, Instagram, Runkeeper, Starbucks and many others have successfully used mobile apps to increase loyalty, boost sales and enhance the overall customer experience - but many of the other brands struggle with find an effective strategy.

Simply investing in an application is not enough; the application must be consistent with the company's overall objectives while consolidating brand loyalty, and must be backed by a solid product and marketing strategy.

It is never easy to create a lasting customer relationship and brand loyalty in the world where loyalty is rare, choices are endless and competition is tough.

But the more you understand your audience, understand the importance of a good mobile strategy, and pay attention to the user experience, the easier it will be for your brand.

So we decided to offer you 10 smart tips and practices to grab the attention of your user and monetize the application in which you invested time and money.

- Ensures Great Performance

The performance of your mobile applications is a critical factor in establishing or breaking your relationship with the user of your application. The research suggests that if new users encounter problems when problems might never come back, never.

To ensure browser-to-buyer conversion, ensure the performance of your applications by evaluating their load time and ensuring that the experience is free of errors and exceptions.

Google will push you back into the SERPs if your application load time is higher and your bounce rate will increase significantly. Anything slower than 2 seconds is considered slow in the application world. You can measure the loading speed of your page using this free tool.

Take the time to monitor the performance and behavior of your applications and you can do this by leveraging easily accessible tools and reports.

- First Time User Experience is Important

The fact that a large number of applications are used only once poses a challenge for application developers to make the first experience worthwhile. The latest trend in the app market is to launch a guided or guided tour to introduce the app and demonstrate what the app has to offer.

The goal of the application developer should be simplicity and intuitive design, but sometimes it is difficult to achieve. Applications may also have overlapping help screens to help you understand the features and interface of the application.

- Creating a Simple and Easy Onboarding Process for New Users

Logins and account creation are a tricky business that represents a significant loss of new users. But the majority of applications need you to create a connection before you can start using the application, so optimizing the process is an important factor.

Experiment with different connection options like social, email or even no login at all (if possible), to make the process as fast and transparent as possible. Application developers must also experiment with the calendar to prompt the user to create an identifier that can be either when the user begins the process of using the application, or later after x number of uses.

- Customers in Control by Opting for App Notifications

The app's messages deliver your voice to users in a convincing and targeted way. According to recent data, 68% of app users subscribe to application messages and 70% of them find these messages useful.

We know that good push messages can do great things, but what we also need to keep in mind is that customers like to have control. It's easy to forget that too many untimely messages can easily disengage and frustrate users, so they trust brands that offer the flexibility to choose to enter and exit at any time.

You need to gain the trust of users to communicate through the app's messages by providing valuable and meaningful offers and the ability to unsubscribe at will.

- Hitting Target with Custom Segments

No one likes to receive useless useless information and waste their time. Deliver targeted, personalized, and enriched content to your app's users based on their behavior, context, time, preferences, or demographics.

Mobile application audience segmentation not only improves engagement and user experience, but also monetizes their applications with a better return on investment.

Here are some elements that can be used by application developers to focus on:-

● Use analytics to create dynamic, personalized user segments and run relevant campaigns.

● Filter segment analysis reports to compare engagement and analyze return on investment.

● Track the evolution of your segments over a period of time and identify valuable users.

- Retaining Users by Offering Rewards

What's amazing is that more than half of users download apps for discounts and special discounts. App awards not only delight novice users and increase download, but also increase brand loyalty and increase user loyalty.

If you have users who have not returned for a while, hire them with appropriate incentives or by creating a loyalty or reward program.

- Integration of Community by Making Sharing Easier

It's more important today than ever to make your app "user friendly". First, create an application that is intrinsically social, that promotes itself when it is shared and spoken. Also enable social sharing of every piece of content in an app, it should be easy to share or "like" on social platforms like Facebook, Twitter and Google+.

Allowing users to share, can gain a lot of traction if your users share the app or the activities built into the app on their social media. Games, fitness apps, sharing and lifestyle apps are gaining more and more popularity for the popularity of word of mouth. When social sharing is easy, it becomes an integral part of the users and makes the application more interesting and appealing.

Application developers can also encourage sharing of the application to move the sharing to another level. Also keep in mind the multi-platform sharing, because the more there is, the better. Each social media has its own advantage and a different type of community to target.

- Event-Based Triggered Automation

The best time to interact with your app's audience is to finish an event built into the app. When you have their full attention, sending out additional information or promoting new activities will yield better benefits and create better user engagement.

It enhances the user experience and these contextually relevant messages push users deeper into the application. This winning automation is also easy and quick to implement.

- Using Mobile Deep Linking

A deep link in the terms of the mobile app is the URL equivalent for mobile apps that helps to send users directly to a specific page / screen inside an app when it's open for the first time.

This improves the user experience, saves valuable time and engages the user.

As this ecommerce application takes the user directly to the product they want to buy, rather than wasting time browsing the content.

- Listening to Your Users

The most important engagement strategy is to listen to your audience. When you listen to your users, you do not just involve users, but you have a better chance of improving App Store ratings and working on valuable feedback to correct disappointments.

One way to do this is to send Net Score Score (NPS) surveys to your audience and determine the likelihood that they will recommend the application to a friend.

Users with a high NPS are your best "promoters" while users with a low score are your "detractors". Your strategy for improving engagement now should be to leverage your promoters to improve your grades. And engage your detractors to capture ideas for future improvements and improvements.

Wrapping Up

There is no miracle formula for running a branded application, and the brands that do it must analyze what works best for their application and optimize their marketing strategy and efforts accordingly. But follow these ten tips, which have been proven over and over again to you can improve your application to build customer loyalty, delight customers and simply generate brand love.

If you need any assistance related to iOS or Android mobile app development or cross platform mobile app development, you can contact us. We are a leading Android / iPhone mobile app development company in India & USA engaged in providing feature packed, secure and scalable mobile apps across all business verticals. We have a proficient team of mobile app developers who have successfully delivered more than 640 apps to 120+ happy clients across more than 20 countries. You can Consult Us anytime!