8 Essential Tips For Small Business Web Development

In this modern digital world, every business, small as well as big, wants to give itself a global online recognition to reach the maximum number of its target people. There was a time a few years back when small businesses didn't own a business website. But with the changing time, small businesses have started to embrace online marketing techniques.

In order to improve their online presence, they are setting up their businesses online. In this way, these small businesses are giving a tough competition to big businesses on the same level. However, it is important to understand some related things before developing and launching your new business site. In this blog, we have discussed some essential tips for small business web development.

1) Website Speed

A good website speed is all that matters to the success of your business site. It is because a slow website can decrease your sales number. In fact, visitors often abandon those websites which take a long time to open. So, it is important to focus on the speed especially when you are embarking on small business web development. In fact, you can use automated tools in order to increase your site speed. However, below we have mentioned some other ways by which you can enhance the site speed:

● - Minify the HTML, CSS, and JavaScript resources

● - Reduce the server response time to less than 200 milliseconds

● - Minimize HTTP requests by cutting down on-page components

● - Optimize big images and other visual content

● - Enable browser cache to reduce HTTP requests

● - Enable compression to reduce bandwidth of your pages

By using CDN(Content Delivery Network), you can also speed up your site.

2) Visual Content

Using good content with two or more images to your business website is not enough if you are not using visual content to it. Because a single image itself is worth of thousand words. So, being creative with amazing images can take your business to new levels of success.

In fact, Google's emphasis on quality content seems to be working well. Most companies seem to do well. Unfortunately, many are losing part of the media. An image can sell your service better and can also make your content more attractive. If you sell products on your website, the images are even more important. The lack of images from your product list can prevent a potential customer from adding the product to your shopping cart.

3) Responsive Design

As per current web scenario, Google is pushing webmasters to make all websites mobile-friendly. Responsive web design is the only trend without which a business can't achieve success. So, it is important for every business to ensure responsive web design. It means the website should be compatible with every device viz. tablets, mobile, and desktops.

The site should be loaded quickly on all devices within the three seconds. Having a responsive web design usually takes advantage of CSS and HTML to extend, reduce, hide or move web content so that it looks good on any device. Also, the images must be flexible, and you can use your CSS to create a rule for the maximum width. And, your developer must test it on different screens and browsers to make sure the design is consistent and intuitive.

4) Customer-Friendly Site

Your business website should be user-friendly. It is important to keep in mind that your contact page is one of the most important on your website. It provides its visitors with all their contact information and physical address. In addition, it is a way to establish trust with visitors once they are on your website.

You can use telephone number prominently in the header and footer on every web page of your website. Furthermore, you must add hours of operation, directions, maps, and forms to your contact page in order to make your site customer-friendly. The website of a large company focuses on the results it will deliver to its clients or provides solutions to the problems they have.

5) User-Friendly Website

It simply denotes that your business site should be designed with the end users in mind. It is what should be the aim of your development team too. Improving the usability of your site implies proper planning and structuring. A typical view of the end user usually includes text, images, videos and other graphics. How all these elements are organized to create a fluid and easy to understand pattern is essential.

You can also deploy simple navigation featuring the main items on the site. And, the navigation should be clearly visible on all devices. The complete site structure is well organized that involves sections, categories, and information, headings, sub-headings, paragraphs, lists etc. to make it easy for your visitors to find.

6) Call-To-Actions (CTA)

For small businesses, lead generation is very important if they want to boost their sales and revenue. And this is only possible if their potential customers complete all the steps of their sales funnel. For this, a CTA button with powerful CTA content such as “Sign Up", “Buy Now,” and “Get Access Today” play an important role. This takes the customer to a landing page, where visitors can get more information about a product, package or service. Make sure your small business's web development uses powerful CTAs that induce users to take action.

Moreover, the main essence of CTAs is to invite users to sign up for your newsletter, free trial or demo. To attract the right customers, your CTAs must be visible and clickable.

7) SEO-Ready Website

It is one of the most important considerations if we talk about the small business website. SEO has become a necessity for websites today if you want to achieve your marketing objectives.

In fact, after launching your new website, you will conduct new campaigns to help improve the search ranking of your site. A key point to keep in mind is that most of these campaigns depend on the SEO preparation of your website. The SEO on the page must be excellent for the other components to work. You can also use SEO plugins or else your coding needs to be clean and correct.

Also, you can avoid the use of flash elements as it affects the overall ranking of the site and these are also not user-friendly. Moreover, avoid using too much JS and your URLs should be user as well as search engine friendly.

8) Final Personal Touch

Finally, this is especially important if you purchased a predesigned theme to use on your new website. In this case, other companies can buy the same theme and use it for their projects. If you do not make any changes, you might end up having a site that looks like another site.

In order to give your website a professional look that matches your brand. Choose a unique color, preferably one that combines or contrasts the colors of your logo. Choose one or two main sources that you will use systematically on your site. All images and graphics must be complementary and leave a professional impression to your visitors. Do not use the images that come with the theme. Instead, take photos of your company, team members or products.

Moreover, your site should be well designed as if tells a personal story in order to make your customers feel more connected to your site www.sp-assurance.com.

If you need any assistance related to web app development or cross platform mobile app development, you can contact us. We are a leading web app developmentcompany in India & USA engaged in providing feature packed, secure and scalable web apps across all business verticals.