With the rise of cloud technologies, it is unsurprising that every entrepreneur wants their foot in the digital world. As a company, you have customers and their associated data. Previously, managers stored these data manually in the form of files. But that has changed. CRM, a customer relationship management system, is a cloud-based system that helps manage the data associated with sales, customer service, business analytics, automation, and application development. It is important because it helps streamline operations, reduce workload, and get easy and fast access to the files needed. However, which is the best CRM?
Equipped by over 1.5 lakh businesses and many Fortune 500 companies like Walmart, Amazon, Toyota, Spotify, etc., Salesforce is the best CRM software. It is because it provides the user with salesforce casting, lead management, email integration, file sync and share, analytics, contact management, automation, and customer tracking activities. Furthermore, marketing teams that use Salesforce have a 31% increase in customer engagement and a 27% decrease in customer retention rates. Want to know more? Continue reading as we discuss all the in-depth benefits and details about how to customize Salesforce to meet your business needs.
According to statistics, companies that employ Salesforce CRM see a 32% increase in cost savings, 27% win rates in cloud computing, and a 29% increase in overall sales generated. Want to know how Salesforce can benefit your business? Here is how Salesforce will enhance your business productivity and improve customer experience:
● Reports and Dashboards
Salesforce CRM reports organize data into a readable format. They can be used to represent data associated with sales, login history, user profiles, or any campaign that was conducted. The reports are easy to create with a drag-and-drop feature and come with built-in graphics. For any confidential reports, you can store them in security folders. These folders can be hidden, public, shared, private, or read-only.
Along with this, they offer a dashboard feature too. They can summarize data from multiple reports and display a concise summary. This summary can be in tables, graphs, or charts. The charts used include donut, funnel, pie, and line and bar charts.
● Artificial Intelligence (AI) features such as Einstein Analytics.
Powered by deep learning, natural language processing (NLP), predictive analytics, and smart data discovery, Salesforce created its Einstein product. It is mainly used in sales, service, marketing, and commerce. In sales, it helps increase the win rates by predicting if the customer is likely to buy a product. It is done via the forecasting and scoring process. Furthermore, it helps in case classification and routing, which helps in increasing the retention or prediction rates. It is commonly done in chatbots. Furthermore, Salesforce Einstein can help in email marketing, image classification, object detection, text recognition, text-to-speech conversion, etc.
● Chatter Social Collaboration Tool
Salesforce Chatter functions as a social media platform designed for collaboration purposes. It provides users with file and link sharing, poll creation, and draft post creation. Additionally, users can access Chatter Feeds to engage with posts and comments by liking or replying to them. They can also pin important posts and bookmark content of interest. In addition to that, users can follow specific records or other users to stay notified and exchange private messages. The Salesforce CRM can improve collaboration among different department teams and well-documented work within your organization.
● Salesforce Connect for Data Integration
Salesforce Connect is a tool that simplifies the sharing and accessing data from other systems without duplication. It achieves this by using external objects and adapters. These adapters are - Cross-org, OData, and Apex custom adapter types - and help connecting external objects. By defining and establishing connections with these external objects, users can effortlessly retrieve business information using search functionality, SOQL queries, and the Salesforce API. Additionally, it offers a real-time connection feature that streamlines integration with external orders. Through mapping customer IDs to external objects, businesses can gain access to order history and details within the Salesforce CRM platform.
● SOQL (Salesforce Object Query Language) for Building Custom Queries
SOQL is a language used in Salesforce to query records from objects like sales, campaigns, customer data, etc. One of the advantages of SOQL is that it is optimized for the Salesforce multi-tenant architecture, which means queries are fast and efficient. SOQL allows us to retrieve data that matches the given instructions. In other words, with SOQL, we can easily extract relevant data from Salesforce objects. Additionally, with SOQL, query results can be limited, sorted, and filtered according to the requirements. To understand better, look at the following example of a SOQL:
"SELECT FirstName, LastName FROM Contact WHERE MailingState = 'Mumbai' "
● Territory Management Tools for Large Sales Teams
Sales territories should be balanced to optimize sales performance and ensure utmost customer satisfaction. It is because imbalanced territories give rise to under-servicing and over-servicing. Under-serviced territories result in salespeople or sales teams being stretched too thin, leading to fewer leads and less time dedicated to customers. It ultimately makes customers switch to competitors, resulting in lost sales opportunities. Conversely, over-servicing a territory increases operational costs and raises product prices, leading to diminished sales.
Salesforce CRM can help you avoid this. Salesforce Territory Management is a tool that can help manage your accounts and data based on territories. With Territory Management, sales managers can closely monitor individual reps and territories, manage sales roles and accounts, and customize assignment rules whenever needed. It is important because lead assignment rules determine how leads are assigned to reps. Furthermore, integrating Salesforce with other applications like Google Maps can enhance functionality and results. However, territory management is not activated by default in Salesforce. It requires the following steps to activate:
Click on Setup
Under Quick Find Box, enter territories and look for Territory settings
Click on the button to Enable Enterprise Territory Management.
To start, select all the restrictive levels.
After this, click on save.
● Lightning App Builder for Custom App Development
The Salesforce Lightning App Builder simplifies the process of designing mobile applications with its user-friendly interface. By taking care of the foundational work, it enables developers to focus on meeting specific business requirements. This tool offers three categories: app, home, and record.
Apps allow you to create customized applications, while the home category serves as the initial page users see upon logging in. The record category provides a focused view of data. With the app builder, you can build single-page apps for easy navigation or dashboard-style apps to track sales prospects and leads.
Additionally, it allows you to create point apps dedicated to specific tasks like managing expenses and customizing your record pages and home pages according to your users' needs. Sales leaders can also benefit from creating custom forecasts pages that deliver valuable insights.
Wrapping Up,
While Salesforce has several default capabilities, customization is necessary to address your specific business needs fully. Salesforce customization involves adapting the platform to suit your unique business processes, allowing you to optimize its usability, enable third-party integrations, enhance analytics and reporting, and maximize automation. Customization requires programming/coding skills, but Salesforce configuration is limited to a point-and-click setup.
To reap the full benefits of Salesforce CRM implementation, you should plan and budget for customization and work with an experienced Salesforce customization team like Mindfire Solutions to achieve your specific business goals and ROI. Visit our website and discuss your requirements to build a Salesforce CRM platform customized to your business needs.