Mai Kikumori, Ryuta Ishii, and Akinori Ono (2019), "Individual Differences in Multichannel Shoppers' Preferences
for Certain Types of Stores," European Marketing Academy, 2019 Regional Conference at Saint Petersburg State
University, Saint Petersburg, Russia. (26 September 2019)
Ryuta Ishii, Mai Kikumori, and Akinori Ono (2019), "Online versus Offline Channel Choice: Consumers Regulatory
Focus as a Moderator," Yonsei University Center for Digital Society,The 2 nd International Symposium at Doshisha
University, Kyoto, Japan. (12 July 2019)
Mai Kikumori, Ryuta Ishii, and Akinori Ono, "Effect of Perceived Channel Characteristics on Store Preference
and Recommendation," International Marketing Trends Conference 2019 (January 2019) at Isola di San Servolo,
Venice, Italy.
Ikuji, Nonoko, Mana Nagasaki, Yuumi Ogura, and Mai Kikumori, "Eclipsing Reexamined: The Conditions under
Which the Negative Effects of Celebrity Advertisement Are Suppressed," 2018 Global Marketing Conference
(July 2018) at Tokyo, Japan.
Mai Kikumori, "Impacts of Electronic Word of Mouth on Consumer Product/Brand Evaluationl," International Marketing Trends Conference 2018 (January 2018) at ESCP Europe, Paris, France. [Best Thesis Award]
Ryuta Ishii and Mai Kikumori, "Which Do Multichannel Shoppers Choose and Recommend: Online or Offline Stores?," 2017 KSMS(Korean Scholars of Marketing Science) International Conference (November 2017) at Dongguk University, Seoul, Korea.[Best Conference Award]
Akinori Ono, Mai Kikumori, and Haoying Wang, "High-NFU(Need for Uniqueness) Consumers' Intention to Generate WOM about Luxury Goods," 2017 Global Fashion Management Conference (July 2017) at University of Vienna, Vienna, Austria. [Best Conference Paper Award]
Mai Kikumori, "Does Negative E-WOM Harm Consumer's Evaluation of Familiar Brands?" The 16th International Marketing Trends Conference (January 2017) at Universidad Carlos Ⅲ, Madrid, Spain.
Mai Kikumori, "Effects of Electronic Word of Mouth (e-WOM) on Consumer Product Evaluation," 2016 KSMS (Korean Scholars of Marketing Science) International Conference (November 2016) at Yonsei University, Seoul, Korea.
Mai Kikumori and Akinori Ono, "Why Do Negative e-WOM Messages Sometimes Positively Influence Consumer Attitude?," 2016 Global Marketing Conference (July 2016) at Conrad Hong Kong, Hong Kong.
Mai Kikumori and Akinori Ono, "Some Determinants Of Inverse Effects Of Positive And Negative Electronic Word-of-Mouth Messages On Consumer Attitude," European Marketing Academy Conference 2016 (May 2016) at BI Norwegian Business School, Oslo, Norway.
Haoying Wang, Akinori Ono, and Mai Kikumori, "The Impacts of NFU (need for uniqueness) on WOM (word of mouth):Considering the Difference Between Luxury and Ordinary Goods," The 12th Mystique of Luxury Brands (May 2016) at The Majesty Plaza, Shanghai, China.
Haoying Wang, Akinori Ono, and Mai Kikumori, "Are High-Need for Uniqueness Consumers Willing to or Not to Recommend Products? Considering Types of the Products and the Receivers," The 15th International Marketing Trends Conference (January 2016) at Isola di San Servolo, Venice, Italy.
Mai Kikumori and Akinori Ono, "When Do Negative E-WOM Messages Enhance Product Evaluations?" The 53rd Annual SMA (Society for Marketing Advances) Conference [Special Session:Theoretical and Practical Evolution of Marketing and Distribution in Japan] (November 2015) at Sheraton Gunter Hotel, San Antonio, Texas(TX), USA.
Mai Kikumori, "Different Effects of Simultaneous Exposure to Positive and Negative eWOM Messages Between Search and Experience Goods" 2015 ICAMA (International Conference of Asia Marketing Association) (November 2015) at Waseda University, Tokyo, Japan.
Mai Kikumori, "How Do Consumers Evaluate Familiar versus Unfamiliar Brands with Negative eWOM?" 2015 ICAMA (International Conference of Asia Marketing Association) [Doctoral Consortium] (October 2015) at Waseda University, Tokyo, Japan [The Best Doctoral Consortium Paper Award].
Tengchen Chiu, Mai Kikumori and Akinroi Ono, "Effects of eWOM Campaign with Rewards from the Perspective of Givers and Receivers," 2014 Academy of Marketing Science World Marketing Congres (August 2014) at ESAN Graduate School of Business, Lima, Peru.
Mai Kikumori, Kanoko Go and Yutaka Hamaoka, "Do Consumers Evaluate Movies in Detail? Comparison between Case-Based Desicion Theory and Multi-Attribute Attituce Theory," The 2014 INFORMS Marketing Science Conference , (June 2014) at Goizueta Business School, Emory University, Atlanta, Georgia (GA), United States of America.
Kanoko Go, Mai Kikumori and Yutaka Hamaoka, "Empirical Research on the Application of Case-Based Decision Theory to the Adoption of New Products," The 2014 INFORMS Marketing Science Conference (June 2014) at Goizueta Business School, Emory University, Atlanta, Georgia (GA), United States of America.
Tengchen Chiu and Mai Kikumori, "E-WOM Campaigns with Rewards for Posting a Review," 2014 Management Theory and Practice Conference;Frontiers of Management: An Asia Pacific Perspective (April 2014) at Kitakyushu International Conference Center, Kitakyushu, Japan.
Mai Kikumori, "The Moderating Role of Brand Familiarity on the Impact of Negative e-WOM," 2014 International Conference of Asia Marketing Association;Consumption Trends in Asian Markets (March 2014) at Sogang Business School, Sogang University, Seoul, Korea.
Mai Kikumori, "The Effects of Electronic Word of Mouth on Consumer Information Processing Behavior," 2014 International Conference of Asia Marketing Association [Doctoral Student Session];Consumption Trends in Asian Markets (March 2014) at Sogang Business School, Sogang University, Seoul, Korea.
Mai Kikumori and Akinori Ono, "Positive Effects of Negative Word-of-Mouth on Consumer Attitude: Considering the Ratio and Order of e-WOM," 2013 American Marketing Association Winter Marketing Educators' Conference; Marketing Theory and Applications? (February 2013) at Caesars Palace, Las Vegas, Nevada (NV), United States of America.
Lu Gao, Mai Kikumori, and Akinori Ono,"The Effects of Store Characteristics on Online Shopping Hesitation," The 12th International Marketing Trends Conference (January 2013) at ESCP Europe, Paris, France.
Lu Gao, Akinori Ono, Takahiro Chiba, Yunjung Park, and Mai Kikumori, “A Consumer Acceptance Model for Online Stores Focused on Consumers' Shopping Hesitation,” 2012 Global Marketing Conference at Seoul, Korean Scholars of Marketing Science/Japan Society of Marketing and Distribution/European Marketing Academy/International Textiles and Apparel Association/Australian & New Zealand Marketing Academy (July 2012) at COEX, Seoul, Korea.
Mai Kikumori and Akinori Ono, "Impacts of the Ratio and Order of Positive and Negative Electronic Word-of-mouth on a Single Website," The 11th International Marketing Trends Conference [Special Track "Japan Association for Consumer Studies: Marketing Trends and Consumer Behavior in Japan" in cooperation with the Japan Association for Consumer Studies] (January 2012) at Universita Ca Foscari, Venice, Italy.
Hiura Kazuki, Mai Kikumori, Keitaro Kishimoto, Naoko Matsumoto, Miho Nakagawa, Munetoshi Ujita, and Akinori Ono, "Does e-WOM Affect Consumer Attitude Negatively or Positively?" The 10th Annual Conference, International Academy of E-Business (April 2010) at San Francisco, CA, USA [Outstanding Research Paper Award].
菊盛真衣・金昌柱，「グローバル・ラグジュアリー企業はいかに偽物ブランドに対する肯定的なクチコミの影響を緩和しうるか」，日本商業学会関西部会11月例会（2019年11月16日），於大阪市立大学．
石井隆太・菊盛真衣・小野晃典 ,「消費者の買物行動におけるオンラインチャネルの利用意図：制御焦点理論による考察」, 日本商業学会関東部会報告会（2019年4月19日）, 於 上智大学.
菊盛真衣・王コウエイ・小野晃典，「独自性欲求の高い消費者の製品推奨行動：推奨対象製品と被推奨者の特性に着目して」，日本商業学会関東部会7月研究会（2016年7月），於拓殖大学．
菊盛真衣，「オンライン・コミュニケーション促進キャンペーンの効果－消費者の情報授受に着目して－」，（研究テーマ：マーケティング・コミュニケーション活動のガバナンス），2015年度学事振興資金（商学研究科枠）研究報告会（2016年6月），於慶應義塾大学．
菊盛真衣，「否定的なeクチコミの比率の高いウェブサイト上で消費者が評価する情報の信頼性」，日本マーケティング・サイエンス学会第98回研究大会［テーマセッション：社会的相互作用とマーケティング］（2015年12月），於電通ホール（株式会社電通）．
菊盛真衣，「オンライン・コミュニケーションにおけるリスクマネジメントの方策」，（研究テーマ：流通・マーケティングの諸活動と補完構造），2014年度学事振興資金（商学研究科枠）研究報告会（2015年6月），於慶應義塾大学．
菊盛真衣，「eクチコミ・プラットフォーム間における消費者の製品評価行動の差異」，日本商業学会第64回全国研究大会『グローバリゼーションの現在を考える』（2014年6月），於一橋大学．
郷香野子・菊盛真衣，「事例ベース意思決定理論に基づく消費者行動分析」，日本マーケティング・サイエンス学会食行動研究部会共催（2014年2月），於MBFハウス．
郷香野子・菊盛真衣，「消費者行動論における事例ベース意思決定モデルの適用可能性」，日本マーケティング・サイエンス学会マーケティングイノベーションとコミュニケーション研究部会共催（2013年12月），於慶應義塾大学．
菊盛真衣，「Paradoxical Relationship between the Amount of Negative e-WOM Messages and Positive Consumer Attitude」，日本商業学会第2回マーケティング夏の学校ポスターセッション（2013年9月），於マホロバ・マインズ三浦．
菊盛真衣，「オンライン・コミュニケーション・モデルの開発―受信者としての消費者の情報処理に着目して―」，（研究テーマ：日本市場における新しいオンライン・コミュニケーション），2012年度学事振興資金（商学研究科枠）研究報告会（2013年6月），於慶應義塾大学．
菊盛真衣，「Web 上のクチコミ・メッセージの訴求点と賛否のばらつきによるクチコミ効果の差異－消費者の情報取得行動に着目して－」，日本商業学会第63回全国研究大会『流通・マーケティングとイノベーション』，ドクトラル・コロキアム（2013年5月），於立命館大学．
菊盛真衣，「賛否両論の製品に対する消費者の追加的情報取得行動」，日本商業学会関東部会報告会『消費者行動』（2013年4月），於早稲田大学．
菊盛真衣，「ブランドの評価におけるeクチコミの影響――クチコミ対象ブランドの熟知性と製品種類に着目して――」，日本商業学会第3回全国研究報告会『消費者行動』（2012年12月），於広島経済大学．
菊盛真衣，「eクチコミ情報取得行動における製品評価メッセージの分散の影響」，第45回消費者行動研究コンファレンス，JACS論文プロポーザル賞応募報告（2012年10月），於慶應義塾大学（最優秀賞受賞）．
菊盛真衣，「Webサイト上のクチコミの正負の比率と並び順の違いによる消費者態度形成への影響の吟味」，日本商業学会第62回全国研究大会『流通・マーケティングにおける価値共創』，ドクトラル・コロキアム（2012年5月），於北海商科大学．
菊盛真衣，「Measuring the Paradoxical Effects of e-WOM」，慶應義塾大学大学院経済学研究科・商学研究科／京都大学経済研究所連携グローバルCOEプログラム 研究報告会（経営・会計・商業班）（協賛：日本マーケティング・サイエンス学会）（2011年12月），於慶應義塾大学．
菊盛真衣，「Web上のクチコミの正負と並び順が消費者行動に与える影響」，日本商業学会関東部会報告会『マーケティング・コミュニケーション』（2011年7月），於専修大学．