* A-B's total beer production in  1951 was 5.48 million barrels.

(ABOVE RIGHT) Radically-shaped Michelob bottles used the first years of available.

Industry legend has it that the bottle gave the brewer constant trouble on bottling line, resulting in a revised design for stability by 1967.

(ABOVE RIGHT) Novelty pinback button honoring Frank Schwaiger,  the A-B Master Brewer and V.P.,  said to have been created to celebrate his perfecting of the recipe using rice as an adjunct for the bottled version of Michelob released in the early 1960's.