* A-B's total beer production in 1951 was 5.48 million barrels.
(ABOVE RIGHT) Radically-shaped Michelob bottles used the first years of available.
Industry legend has it that the bottle gave the brewer constant trouble on bottling line, resulting in a revised design for stability by 1967.
A very special beer...*
"Another project: a new pasteurization process so that Michelob can be bottled."
----TIME magazine,Cover story on Gussie Busch and AB
July, 1955
(ABOVE RIGHT) Novelty pinback button honoring Frank Schwaiger, the A-B Master Brewer and V.P., said to have been created to celebrate his perfecting of the recipe using rice as an adjunct for the bottled version of Michelob released in the early 1960's.