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HORLACHER'S Nine Month Old
1939 - Horlacher's Perfection Beer in Owens-Illinois' non-returnable "Packie" bottles.
(More on brewmaster Lieberman below)
(ABOVE) By 1964, Horlacher Perfection Premium Beer was being sold at the same price as other Horlacher beers, as shown in these prices from the official New Jersey State Retail Minimum Price List. 9 month lagering period had probably been dropped.
(ABOVE) A traditional Bock Beer Goat dances with Horlacher's Penquin in this WWII era ad.
(BELOW) A 1976 pamphlet, "The Horlacher Story" announces the return of Perfection Beer - seen in the long neck bottle version, second from the right, in the photo of then Horlacher president, W. J. Ramey. Ramey was a former Anheuser-Busch employee who served as Horlacher president for only a brief period (Dec. 1975 - Aug. 1976).
Click for full view of
"The Horlacher Story" pamphlet.
The Horlacher Brewing Company would close in July, 1978, about a month after new president (Spring, 1977) Albert C. Nassif left the company.
HORLACHER BREWMASTERS (POST-REPEAL)
[ABOVE] Horlacher's president and masterbrewer, 1936.
Albert Baum
Born in Germany emigrated to the US in 1907 where he would be a masterbrewer for 30 years, previously having worked in breweries in Germany and Argentina. Immediately after Repeal, Baum brewed at Tonawanda Brewing Co., in NYS, and was a member of the New York division of the Master Brewers Association of Amerca. Baum was living in New York City when he died in mid-1938, apparently several months after leaving Horlacher.
In early 1935 (approximately 1 year after the death of founder's son Frederick D. Horlacher), Fred B. Franks, owner of the National Portland Cement Co. purchased the bankrupt brewery out of receivership.
Charles E. Lieberman
Master Brewers - Philadelphia history Unfortunately, this article is no longer available on line.
Charles E. Lieberman was born January 3, 1909 on the premises of the Joseph Lieberman Brewery, Allentown, PA. ...After working at three breweries; Widman, Bethlehem, PA; Southern, Norfolk, VA, and Neuweiler, Allentown, PA, his first brewmaster's position was at Horlacher in Allentown, 1937 through 1948.
the Gulf Brewing Co. in Houston, TX, which was owned by Howard Hughes, he was Brewmaster, Plant Manager, Vice President and on the Board of Directors, 1948-1963. (See large ad - bottom of page).
[ABOVE] Horlacher's officers and brewers, 1945.
Lou Kogelman
(RIGHT) Horlacher brewmaster Lou Kogelman, who revived Perfection Beer in the 1970s, in the brewery's lagering cellars. Kogelman held his position since 1948 until the closing of the brewery 30 years later.
(BELOW) Kogelman was working for Horlacher's crosstown rival, Neuweiler, when he graduated from the USBA.
William M. Moeller
Assistant brewer/quality control manager at Horlacher from 1956-1968. Previously, he had served his apprenticeship under an uncle at Drewry's, and then worked at Reading Brewing Co.
After leaving Horlacher, Moeller went to work for the Ortlieb Brewing Co., where he brewed their specialty brands like McSorley's Cream Ale, Birell, Olde English 800 and Coqui. After Ortlieb closed, he moved to C. Schmidt's & Sons, brewing those Ortlieb brands (which Schmidt had acquired) as well as Prior Double Dark.
Moeller later developed the recipes for Brooklyn Lager and Dock Street Amber and other early craft beers.
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