Embedded Files
Prior Double Dark Beer
Brewers Digest, Jan. 1981
"Some nonsensical advertising claims have been made for Double Dark, including the suggestion that it is America's only world-class beer. That sobriquet belong to Anchor Steam, but Prior is the most distinctive dark beer produced in the U.S."
--- M. Jackson, The Pocket Guide to Beer [1982]
The Prior brands were originally brewed by Philip Berkes, brewmaster at Adam Scheidt Brewing Co., Norristown, PA, president of the Philadelphia District of the Master Brewers Association of America and, later, the President of the M.B.A.A.
FOR MOST OF THE EXISTENCE OF THE PRIOR LINE OF BEERS FROM BOTH THE ADAM SCHEIDT BREWING CO., AND C. SCHMIDT'S & SONS, PRIOR DOUBLE DARK WAS AN AFTERTHOUGHT IN THE ADVERTISING, BOTH BREWERS MAINLY PROMOTING PRIOR LIGHT - LIQUID LUXURY AND, LATER, PRIOR PREFERRED.
Page updated
Google Sites
Report abuse