Campaigns

Cycling is a medium for social change.

In addition to bicycle training, rides and races, we at ICE feel that cycling can be used to support social justice movements, socially relevant issues and health awareness campaigns.

Established institutions and political parties frequently use vehicle rallies as a campaign method, ignoring the resultant pollution and environmental harm. We find that cycle rallies have more reach at the grass root level and functions as a pollution-free alternative. Further the cycle rally itself inherently broadcasts a message about using bicycles as method of transportation.

We have conducted awareness rallies for a vast range of topics, including environmental issues, use of non-conventional energy, relevance of organ and blood donation, and health awareness.

Recent Campaigns

World Bicycle Day 2019

ലോക ബൈസിക്കിൾ ദിനം ആഘോഷിച്ചു

ലോക ബൈസൈക്കിളെ ദിനത്തോടനുബന്ധിച്ചു ഇൻഡസ് സൈക്ലിംഗ് എംബസ്സിയും കെയർ അതേർസ് ടൂയും ചേർന്നു സംഘടിപ്പിച്ച സൈക്കിളിങ് റാലിയിൽ 50 ഓളം സൈക്കിൾ റൈഡേഴ്‌സ് പങ്കെടുത്തു.തിരുവനന്തപുരം ബൈസൈക്കിൾ മേയർ പ്രകാശ് ഗോപിനാഥിന്റെ ആഭിമുഖ്യത്തിൽ കേരളം പോലീസ് മുൻ എസ് പി വിജയകുമാർ ഫ്ളാഗ്ഓഫ് കർമം നിർവഹിച്ചു.ഐ.എസ് .ആർ. ഒ സീനിയർ scientist പദ്‌മശ്രീ .ഡോ.ആദിമൂർത്തി,ബോംബയിൽനിന്നും പോണ്ടിച്ചേരിയിൽ നിന്നുമുള്ള ദീപക്കും രഘുനാഥും,കാനഡയിൽനിന്നുള്ള സൈക്ലിസ്റ് ബെറ്റ്‌സി ,wwf സ്റ്റേറ്റ് ഡയറക്ടർ രഞ്ജൻ മാത്യു തുടങ്ങിയവർ സൈക്കിൾ റാലിയിൽ പങ്കെടുത്തു.

മൂന്ന് വയസ്സുകാരനായ സെയിൻ മാലിക് മുതൽ എഴുപത്തിയഞ്ചുകാരനായ ഡോ.ആദിമൂർത്തി വരായുള്ളവരാണ് ഈ റാലിയെ വ്യത്യസ്തമാക്കിയത്.റാലിക്കു ശേഷം ബുക്ക് ആംബുലെൻസ് ഓൺ ബൈസൈക്കിൾ എന്ന പുതിയ ആശയം ഗോപൻ മാനവീയവും ശ്രീജിത്ത് വാവയും ചേർന്നു സൈക്കിൾ ഫ്രാൻസിസും പുസ്തകങ്ങൾ നൽകി ഉദ്‌ഘാടനം നിർവഹിച്ചു.സൈക്കിളിലിൽ പോയി പുസ്തകങ്ങൾ ശേഖരിച്ചു മാനവീയത് വച്ച് അത് ബായണ്ട ചെയ്തു കൊടുക്കുന്ന സംരംഭമാണ് ഇതു .

Revive Vellayani Lake Ride

To support the mechanized cleaning of Lake Vellayani by Swasthi Foundation.


Starting from 7 am from Jagathy HS, May 28, 2019

Jagathy to Vavamoola

Trivandrum Segregates

A rally conducted to raise awareness about the Trivandrum Segregates program, a Corporation of Thiruvananthapuram initiative meant to facilitate the proper segregation of waste at the root level.

JUNE 16

Hemophilia Cycle Rally organised by Hemophilia Society, Trivandrum Chapter and Indus Cycling Embassy.

21 April 2019

Thiruvananthapuram to Kasergode cycle rally.

Nihal and friends are bring flagged off from Concordia UPS school, Thiruvananthapuram. They are on a noble mission to collect funds for a orphanages/old age homes in Kozhikode.

EARTH HOUR : 30th, Saturday, 2019. Bicycle Rally, 6:30 am to 7:30 am from MANAVEEYAM VEEDHI. ICE in association with WWF


Route: Manaveeyam-Central Stadium-Palayam-Kowdiar-Manaveeyam


Adv. V.K. Prasanth, Honourable Mayor, Corporation of Thiruvananthapuram

EARTH HOUR : 30th, Saturday. Bicycle Rally, 6:30 am to 7:30 am from MANAVEEYAM VEEDHI. ICE in association with WWF

This year WWF theme is GIVE UP TO GIVE BACK

(Give Up Single Use Plastics in Life).

Report 6.15 am @MANAVEEYAM VEEDHI, Vellayambalam

Route: Manaveeyam-Central Stadium-Palayam-Kowdiar-Manaveeyam

breakfast will be provided after the rally.

As part of World Wetlands Day we (Indus Cycling Embassy, St. Mary's HSS, and CET Cycling Club) are organising a Promotional Cycle Rally from CET to Vavamoola {7:30 am to 9:00 am}


Rally route


Feb 2 nd, 2019

7:30 am : CET - Chavadimukku - Sreekariyam - Ullor - Kesavadasapuram - St. Mary's HSS (8:00 am),Pattom - PMG (8:15 am) - Satatue - East Fort - Thiruvallam -Vandithadam - Koliyur - Vavamoola.


In support of Sahridhaya's noble venture of setting up a library in flood affected Arattupuzha Govt. U.P. School, and Govt. VHSE, Aranmula, Indus Cycling Embassy is planning a Library Challenge.


Thiruivananthapuram friends can gift books during the weekly Sunday performance @ Manaveeyam Veedhi

Palliative Care Awareness Cycle Rally organised by TIPS, CET Cycling Club and Indus Cycling Embassy


4.30 pm to 5.30 pm from Gandhi Park to Manaveeyam Veedhi

1 Book 1 Pencil

INDUS CYCLING EMBASSY thanks each and every one who helped us in this project

TIRUVANANTHAPURAM : In the deep reaches of Idukki, in a few tribal colonies, the floods had annihilated almost everything. For the many students living in the colonies, going to school posed a huge challenge, with their notebooks being washed along with the floods. But, Saturday was a day that brought smiles to the faces of the many children in these colonies.

All packed neatly in school bags, they received notebooks and other school supplies, as a group of Good Samaritans from the city gifted them all the required school merchandise.

More than 200 children in the flood-hit areas of Idukki were given school kits by city-based cycling club Indus Cycling Embassy. The study kits were distributed to the students at locations such as ‘56th mile’, Perunkala, and Government GHSS, Kuttoor.

Replete with every school merchandise such as notebooks, pencil, pen, and so forth, the school kits comprised instrument boxes for students studying in classes ranging from 5th to 10th while crayons and other colouring materials were given along with the kits for students up to the fourth standard.

“Earlier we had thought about focussing on Idukki and Wayanad. It was when my friend Sajini informed that there were Dalit colonies where help hadn’t reached up till now that we decided to focus on those areas,” Prakash P Gopinath, managing trustee, Indus Cycling Embassy. “Study materials to the tune of I.5 lakhs were distributed,” he adds.

“It all started when we noticed that no article for school kids was brought forth during the collection drives in the city. So we thought of starting the campaign,” he says. And thus the ‘1 Book 1Pencil’ campaign kicked off on August 12th. The campaign started by the club focused on sourcing school supplies. The members of the Green Army in the city schools spread the word about collecting notebooks.

Each student was asked to donate one notebook and one pencil. The members of Indus Cycling Embassy and their friends pooled in money and donated school supplies.

Collection drive conducted

The collection continued at the organisation’s office till September 7th. The students from schools such as NSS HSS, Palkulangara; Government GHSS, Perrorkada; Model School; Trinity College of Engineering, students of an IAS academy in Pattom, also joined the drive.


BREAST FEEDING AWARENESS CYCLATHON

Thanks CET Cycling Club, TMC Cycling Club, Silent Wheels, Ilaveyil & SCT Cycling Club.

BREAST FEEDING AWARENESS CYCLATHON organised by Indian Academy of Pediatrics (IAP),Trivandrum branch on August 4, 2018 in association with Indus Cycling Embassy @ Manaveeyam Veedhi.

Camera & Editing : Thomas


6 Aug 2018

Beyond Bricks Cycle Rally

Cycle Rally in association with Indian Institute of Architects, Trivandrum Chapter, throuh 100 brick installations from Spencer jn to Manaveeyam Veedhi via Kowdiar as part of Laurie Baker Centenary Celebrations.

March 1 2018

Thanks Honourable Mayor of Thiruvananthapuram, Sri VK Prasanth for riding along with us for the whole of the rally with the 125 odd riders.

His participation really inspired all riders and had given a different perspective to the event. This rally definitely must have a given a space in his thoughts for promoting the green mode of transport.

Thanks Honourable Mayor of Thiruvananthapuram, Sri VK Prasanth for riding along with us for the whole of the rally with the 125 odd riders.

His participation really inspired all riders and had given a different perspective to the event. This rally definitely must have a given a space in his thoughts for promoting the green mode of transport.

30/09/2017, Anwar Palliative Care, Aluva

Mannarkkad, Palakkad to Kovalam, Trivandrum.

4 Day, 488 kms, 10 riders

September 29 to October 2.

Join enroutee


Persons with intellectual and developmental disabilities will walk hand-in-

hand with those without disabilities and cyclists as a symbolic gesture towards Inclusion.

The program with theme“Freedom from Bias” is held simultaneously in 18

states of the country.

At Thiruvanananthapuram the walkathon is from University Stadium up to

University College

14 Aug 2017

Dawn t Dusk Cycling for Cycle Paths

Simultaneously Rides will be done in all over India demanding cycle paths and also to Protect the existing cycle paths, especially the only cycling highway of India in Uther Pradesh: the 207-km-long highway which runs between Etawah and Agra.


6 AM to 7 AM : Manaveeyam - Kowdiar - Manaveeyam

7 AM to 5 PM : Manaveeyam - Varkala - Manaveeyam

5 PM to 6 PM : Manaveeyam - Kowdiar - Manaveeyam


Those who cant ride 12 hours continously please join in any of these legs.


21 April 2017


"AUTISM IS NOT A DISEASE"

Cyclists Musadiq and Gopikrishna will be riding 850 Kms from Kasergode to Manaveeyam, Trivandrum to create awarness about autism. They will be completing the whole streatch is 4 days.As riders of CET Cycling Club they will be doing this in this noble deed along with Autism Club and Indus Cycling Embassy with the full support of Just Buy Cycles. Let us all support them in this epic ride, first o its kind in Kerala.


8 April 2017


Thanks cyclists Trivandrum for massive participation.


25 March 2017


Manaveeyam-Pree Club- Kowdiar-Manaveeyam

Second time in the history of Indian cycling, the whole country can participate in a single event called " I Ride With India". The event will be held in more than 100 cities across India on the same day and starting at the same time. There is no registration fee

In Thiruvananthapuram ride is hosted by Indus Cycling Embassy

Ride route:

Manaveeyam Veedhi (Vellayambalam)-Museum-Palayam-Central Stadium-Secretariate-University College-LMS-Kowdiar-Sastamangalam-Manaveeyam Veedhi.

6.30 to 7.30 am 6th September 2015

All the participants will receive digital certificates on successful participation.


Thanks Trivandrum Bikers Club, Ilaveyil, LNCPE, Padmasree Dr ADIMOORTHY sir, SP Tr. NZ Sri Vijayakumar N for being with us.

Thanks All cycling Clubs in kerala joining Kerala State-wide Campaign ride for cycle tracks on new highways.

Thanks Team Malabar Riders, Calicut Peddlers, Trissur on Wheels, Wings Kerala, Born Wanderers, Cochin Bikers, Club, Paravur Bikers Club, Alleppey bikers club, Kollam Bikers Club.

Hyderabad Bikers Club, New Delhi Cyclists,

Anil Agarwal, Patiala Bikers Club, Ludhiana Peddler's Club, Gurjeet Singh, Jithendra, Tour de Patiala, Bhatinda Cycling Club, Sachit, Vijay Chauhan, Preet Bhatinda, Davinderji, Darsan, Abhinand, Bir Sidhu, Anand, Ranjodh, Piyush Bhubaneswar, Negi and all other individuals who pedalled in solidarity.

#irideforcycletrackkerala


നമുക്ക് ഒന്നിച്ചു ചവിട്ടാം

സൈക്കിൾ ട്രാക്ക് എന്ന നമ്മുടെ സ്വപ്നം

പൂവണിയാൻ വേണ്ടി


On September 10, cyclists in the Kerela will launch a movement seeking a cycle track on highways.

Organised by the Indus Cycling Embassy, in association with various cycling clubs across India, HBC fully supports this cause and this campaign will see rides organised around the Country.

The ride is aimed at highlighting the need to incorporate cycle tracks on upcoming highways.

The cyclists highlight the link between pollution caused by the ever-increasing number of vehicles and various diseases. In India, a large number of people suffer from lifestyle diseases, and cycling is an effective way to check these, they say.


Manaveeyam - University College.

Adieu Mahogany Ride in support of Tree walk event at 11am tomorrow in front of Univ College opp South Park. Do join with friends. Fr details contact Cycle Prakash 808949442

Veena Maruthoor 9446102871.

Those who can't ride pl come directly to University College


JULY 18 2016


8.50 am Manaveeyam - 9.20 am Rakthasakshi Mandapam - Museum


WWF India in Association with Indus Cycling Embassy organised an awareness Bicycle Ride on the eve of Earth Hour Day.

Organized by NSS Tech Cell and supported by, Indus Cycling Embassy, CO2, Jyothirgamaya and Manaveeyam Theruvoorakkottam. Rally was flagged off by Brahma Nayakam sir with the peace flag of Patrick Kaiser

On NCC day Indus Cycling Embassy organised a Ride to Central School to Save the Trees and the school from the proposed bus stand and shopping complex of TRIDA in support of Tree Walk and School Protection Comitee.

Nov 22nd 2015


Photos : Rakesh, Prakash

In support of the campaign to save the paddy fields of Kerala : "Vayal Raksha"

കോരളത്തിലെ നെല്‍വയലുകള്‍ സംരക്ഷിക്കപ്പെടാന്‍ കേരള നെല്‍വയല്‍-തണ്ണീര്‍ത്തട സംരക്ഷണ നിയമം നടപ്പിലാക്കണമൊവശ്യപ്പെട്ട് കേരള ജൈവകര്‍ഷക സമിതിയുടെ നേതൃത്വത്തില്‍ നടക്കുന്ന

വയല്‍രക്ഷ കാംപയിന്പിന്തുണ പ്രഖ്യാപിച്ചുകൊണ്ട് തിരുവനന്തപുരത്തെ ഇന്‍ഡസ് സൈക്ലിങ് എംബസി നടത്തിയ സൈക്കിള്‍ റൈഡ്.

Organised by Karunasai,Indus Cycling Embassy,Illaveyil,IISER, SMVHS, LNCPE, Manaveeyam Theruvoorakkottayma


Over 70 cyclists in Trivandrum took part in the nationwide event called ‘I ride with India’, as they set out together with 10,000 others across the country last week. Their mission was to spread the message that cycling is a great sport which can be taken up by everyone.

An initiative of Hyderabad-based cycling group Cycling India, ‘I ride with India’ was a nationwide campaign to promote cycling and environment conservation. The event was spread across 100 cities in India. And in Trivandrum, the event was organised by Indus Cycling Embassy with the support of IISER Bikers and Elaveyil Maruthumkuzhi. I Ride with India was also conducted in Kochi and Kozhikode.

The cyclists began at Manaveeyam Veedhi and cycled through Museum, Palayam, Central Stadium, Secretariat, University College, LMS and Kowdiar. The riders returned to Manaveeyam Veedhi covering a distance of over 10 kilometres.

Indus Cycling Embassy is also conducting it’s monthly ‘Second Saturday Ride on the coming Saturday ( 12/9/2015). The route will be from Manaveeyam-Kowdiar-Manaveeyam-Museum-Central Stadium-Palayam and finally back to Manaveeyam.

Cycling enthusiasts who are interested can contact Prakash P Gopinath, Managing Trustee, Indus Cycling Embassy.

  • Contact: 8089494442.



Previous Campaigns

— Mar 13, 2014 6:45:50 AM

— Mar 11, 2014 4:30:36 AM