1953 Studebaker Commander

1953 Studebaker  Commander Starliner Coupe.

The 1/43 model of  iconic car. 1953 was the introduction of  Studebakers first entirely new body style since 1947. The sedans did not turn out very attractive, but the coupes and hardtops  were stunning. Surprisingly, the demand for the Loewy coupes, as they were called (after designer Raymond Loewy), outweighed the demand for the sedans 4 to 1! The 1953 Stude Loewy coupe was acclaimed numerous times as the most beautiful cars ever produced. The style was called New European Look.

The model has great details the actual car: V8  logo, chrome fin rear fenders, chrome conical shape  wheel covers , and color of the original bodywork.

Because the coupe was so attractive, orders were more numerous than predicted. However, the sheet metal work for the coupe was difficult to fit together, which slowed the production process to the point where people who wanted the coupe could not readily get one. This cost Studebaker a lot of potential sales. In fact, production problems were a major problem for Studebaker and were a key reason why the company failed in the 1960s.