Sunil Mithas Biosketch

Sunil Mithas is a World Class Scholar and professor, and serves as a director (Rankings and Reputation) at the Muma College of Business. He is a Visiting Professorial Fellow at the UNSW Business School, Sydney. Previously, Sunil was the Ralph J. Tyser Professor of Information Systems at the Robert H. Smith School of Business at the University of Maryland, where he served as Associate Chair, and co-directed two Centers. He has held visiting positions at the University of California Davis, UNSW Sydney, University of Mannheim, and HKUST Hong Kong.

Sunil is recognized among the foremost information systems scholars in the world. He is a Distinguished Fellow of the Information Systems Society of INFORMS, an AIS Fellow, a Marketing Science Institute Young Scholar, and a Vaishwik Bhartiya Vaigyanik (VAIBHAV) Fellow. He is the author of two books, and his research published in top journals and conferences have won multiple best-paper awards, and featured in practice-oriented publications such as the MIT Sloan Management Review, Management Business Review, and Bloomberg.  Mithas is an Advisory Editor of Information Systems Research, a Department Editor of Production and Operations Management, and is on Editorial Board of Journal of Management Information Systems. Earlier he served on the Editorial Board of MIS Quarterly.

He has consulted and conducted research with organizations that include A. T. Kearney, EY, Johnson & Johnson, the Social Security Administration, the U.S. Census Bureau, and the Tata Group. He is a frequent keynote speaker in corporate and academic settings. Mithas had a decade-long successful career at the Tata group in engineering, marketing, and general management positions before he dedicated himself to an academic career. He earned his Ph.D. from the Ross School of Business at the University of Michigan and an engineering degree from IIT, Roorkee.

More details are at https://www.usf.edu/business/about/bios/mithas-sunil.aspx

NOTABLE HONORS, RECOGNITION

a)  Lifetime Achievement Awards or Similar External Awards/ Recognitions

·         2024 Vaishwik Bhartiya Vaigyanik (VAIBHAV) Fellow by the Department of Science and Technology, Government of India under Management category (the only Fellow award in that category). The VAIBHAV Fellowship “aims at improving the research ecosystem of India’s Higher Educational and Scientific Institutions by facilitating academic and research collaborations between Indian Institutions and the best institutions in the world through mobility of faculty/researcher from overseas institutions to India.” [1]

·         2024 Association for Information Systems (AIS) Fellow Award: The AIS Fellow Award recognizes individuals who have made outstanding contributions to the information systems discipline in terms of research, teaching and service (https://aisnet.org/page/FellowAward).

·         2022 INFORMS Information Systems Society (ISS) Distinguished Fellow Award: This is one of the most prestigious lifetime achievement awards for the information systems scholars (https://connect.informs.org/iss/awards/fellow-award). The primary aim of the award is to recognize individuals who have made outstanding intellectual contributions to the information systems discipline. The award recognizes the multi-dimensional nature of intellectual contributions including, but not limited to: (1) Publications that have made a significant impact on theory, research, and practice, (2) Intellectual leadership in the discipline as reflected in editorial appointments, particularly of INFORMS journals, (3) Intellectual stewardship of the field as reflected in the mentoring of doctoral students and young researchers.

·         2011 Marketing Science Institute (MSI) Young Scholar. This award selects about 20 plus "the most promising 'younger' …academics" and a "likely leader of the next generation of marketing academics" every two years. MSI, a non-profit member organization, has been at the forefront of marketing science and research since 1961, and it brings together marketing’s most renowned scholars and leading marketers from the world’s best companies to create an unbiased platform for scientific research, purposeful collaborations, and unparalleled peer-to-peer networking. [2]

b)  Other Awards/ Fellowships/ Prizes/ Scholarships/ Gold Medals

·         Faculty Outstanding Research Achievement Award 2023, University of South Florida: This award recognizes researchers across the entire university across all Schools and disciplines based on a competitive evaluation of research outputs and grants during the previous calendar year.  [Received this award third time in five years at USF]

·         Faculty Outstanding Research Achievement Award 2021, University of South Florida: This award recognizes researchers across the entire university across all Schools and disciplines based on a competitive evaluation of research outputs and grants during the previous calendar year.  [Received this award second time at USF]

·         Global Engagement Faculty Award, Honorable Mention, University of South Florida 2019

·         Faculty Outstanding Research Achievement Award 2019, University of South Florida: This award recognizes about a dozen researchers across the entire university across all Schools and disciplines based on a competitive evaluation of research outputs and grants during the previous calendar year.  

·         Distinguished Teaching Award (2016-2017) for teaching in Undergraduate Elective Courses, Robert H. Smith School of Business, University of Maryland

·         Best reviewer award, 10th Annual INFORMS Conference on Information Systems and Technology, CIST, San Francisco, 2005

·         Gerald and Lillian Dykstra Fellow 2003-2004, Ross School of Business, University of Michigan. A prestigious fellowship for doctoral students awarded to only two students (out of about 15-20 competing) every year based on a school-wide competition.

·         Charles H. Gessner Fellowship at Ross School of Business at University of Michigan (2003)

·         Thomas William Leabo Memorial Award (2002-03) at the Ross School of Business at University of Michigan. This award was based on research and coursework performance during first two years of Ph.D. program.

·         Horace H. Rackham Graduate Fellowship at University of Michigan (2000-2001)

·         Information Systems Executive Forum (ISEF) Fellowship (2000-2003)

·         Prime Minister of India's Gold Medal for overall best performance during MBA (1997)

·        Finance Minister of India's Gold Medal for best performance in Finance subjects (1997)

·        ITC Gold Medal for best performance in Strategic Management and Marketing courses (1997)

·         Merit Scholarship of IIT Roorkee (1988-1990)

·         National Scholarship by UP Government (1987-1990)

[1] Vaishwik Bhartiya Vaigyanik, a Hindi language phrase, roughly translates to “Global Indian Scientist” in English.

[2] Source: https://www.msi.org/. More details on MSI Young Scholar Program are here: https://www.msi.org/research/msi-young-scholars/

Books

• Amazon's Sunil Mithas Author Page

•  Digital Intelligence: What Every Smart Manager Must Have for Success in an Information Age 

•  Dancing Elephants and Leaping Jaguars: How to Excel, Innovate, and Transform Your Organization the Tata Way. 

Weblinks: 

• Official webpage at USF website with latest CV : this is a relatively sparse page--see below for other webpages with links to research articles.

• Link to Sunil's Research Publications

• SSRN author page that may have some working papers.

• Computer Science Bibliography of my articles in computer science related journals and proceedings only (it may not include some management journals and proceedings).

Revised March 2026