Media stories about the "Making the Elephant Dance" by Penguin and "Dancing Elephants and Leaping Jaguars" book
Mithas, S. 2015. "A Saga of Excellence," Indian Management (September), pp. 47-50.
Sen, S. 2015. "Making the Elephant Dance book review: Jumbo run, http://www.financialexpress.com/article/industry/jobs/making-the-elephant-dance-book-review-jumbo-run/156401/," in: Financial Express (25 Oct 2015). Mumbai.
Sharma, G. S. 2015. "Tata group chronicles, http://businessworld.in/article/Tata-Group-Chronicles/20-11-2015-88537/," in: BW BusinessWorld (17-30 Nov 2015). p. 115
Salkin, J. 2015. "Tata group's success formula (firstaired on MPTV on 9 April 2015), available at https://youtu.be/dwUQgTejWP4." MPTV
Mithas, S. 2015. "Indian and American students can complement each other: Sunil Mithas; available at http://theindiandiaspora.com/news-details/conversations/primary_news/indian-and-american-students-can-complement-each-other-sunil-mithas.htm," S. Talukdar (ed.). Indian Diaspora (7 Feb 2015)
Bailey, D. M. 2015. "Rediscover an Organization’sPotential with the “Baldrige Criteria’s Power” (20 Jan 2015), available at http://nistbaldrige.blogs.govdelivery.com/2015/01/20/rediscover-an-organizations-potential-with-the-baldrige-criterias-power/ "
Podcast about innovation, transformation and the book: Sherlin, W. 2014. "Innovation & Business Transformation, with Dr. Sunil Mithas (29 minutes), 11 Dec 2014, available at http://www.stitcher.com/podcast/3pillar-global/the-innovation-engine/e/innovation-business-transformation-with-dr-sunil-mithas-36330316," W. Sherlin (ed.)
Book formally released at the BEC convention. Here is a Press Release Issued by the Smith School: Smith School Website. 2014. "Smith Professor Releases Book on Tata Group Success Formula, available at http://www.rhsmith.umd.edu/news/smith-professor-releases-book-tata-group-success-formulahttp://www.rhsmith.umd.edu/news/smith-professor-releases-book-tata-group-success-formula"
Baldrige Performance Excellence Program (National Institute of Standards and Technology) "'Making an Elephant Dance': How the Baldrige Criteria Helped Transform aGlobal Conglomerate (5 Sept 2014), available at http://www.nist.gov/baldrige/tata.cfm," 2014.
Brown, M.G. "How to Detect Organizational Cancer and Promote Business Excellence, http://www.industryweek.com/detect-organizational-cancer," in: Industry Week (18 Sept 2014), 2014.
Arora, V. 2015. "Architecting the next curve; Together, https://www.peoplematters.in/article/2015/12/22/strategic-hr/architecting-next-curve-together/12695?utm_source=top_nav&utm_medium=article&utm_content=12695&utm_source=peoplematters&utm_medium=interstitial&utm_campaign=learnings-of-the-day," in: People Matters (22 Dec 2015). p. 66.
Revised 26 March 2023