As the mill grew, the population grew, houses and schools were being built, and other businesses that supported the mill and the people that worked in the mill were established: grocery stores, doctor's offices, law offices, tailors, banks, furniture stores, clothing stores, bakeries, car dealerships, etc. Industrialization brought immigrants from Europe and African Americans from the south. Donora had grown into a true melting pot of races, religions and cultures.
Outside of the mill, AS&W would start to sponsor social activities. The Donora Steel Works Band was formed in 1912. The mill would also sponsor various sports leagues and teams, as well as organized picnics for the mill workers and their families at the newly created Palmer Park in 1920. One such picnic in 1921 featured an exhibition baseball game between mill workers and the Negro League's Homestead Grays. During the time the Wire Mill was operated by Union Steel Company, its requirement of steel billets was purchased in the open market. After the property was acquired by AS&W, steel billets were secured from subsidiaries of United States Steel Corporation. World War I stimulated the demand for wire and rods and to meet this demand, a third rod mill was installed at the Wire Mill in 1916. Eventually, the Wire Mill would become the world's largest.