EMAC 2024: European Marketing Academy
Título: "Streamers' Influence in Live Shopping: A Cross-Country Analysis of Persuasive Styles and Product Value Communication"
Track: Digital Marketing & Social Media
Author:
Dra. Michele Girotto, Faculty of Economics and Business, Business Department, Universitat de Barcelona, España.
Email: michele.girotto@ub.edu
Dra. Carolina Nicolas, Faculty of Administration and Economics, Management Department, University of Santiago of Chile (USACH), Chile.
carolina.nicolas@usach.cl
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ACIEK - 16TH Academy Of Innovation, Entrepreneurship, and Knowledge Conference
Sevilla (España), 28-30 de junio del 2022
Authors: Nicolas C . & Geldres, V.
"Business And Management Research Trends Of Sustainability Assessment In Food Sector "
España, 2022
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AECIT - XXII Congreso: el nuevo turismo, la innovación, digitalización, sostenibilidad y competitibidad.
Ourense (España), 6-7-8 de octubre del 2022
Authors: Nicolas, C., Mulet-Forteza, C. y Urrutia, A.
“Tendencias de Investigación En Turismo Rural y su Vínculo con la Sostenibilidad”
España, 2022
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II Congreso Internacional de Investigación en Contabilidad y Empresa.
Barcelona (España), 13-14 de octubre del 2022
Authors: Nicolas C . & Gil, J.
"Mapeo de liderazgo en cosmetica natural"
España, 2022
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ICONIS 2019 : Authors: Urrutia, A.; Rojo, F.; Nicolas, C., Ahumada, R.
"Applying Data Mining on Customer Relationship Management System ”
IInternational Conference on Innovation and Sustainability (ICONIS 2019)" to be held in Concepción ,
Chile, 2019
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International Workshop “Innovation, Complexity and Uncertainty in Economics and Business”
Authors: Nicolas C , Arroyo, X. Gutierrez, A., Muller,J.
" Exploring the entrepreneurial spirit of students: impact of business simulation games on their entrepreneurial intention ”
International Workshop “Innovation, Complexity and Uncertainty in Economics and Business” 14 - 15 November 2019, Barcelona
España, 2019.
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ENEFA 2019 : Authors: Nicolas C , Muller,J.
" Mapeo Sistemático sobre literatura de Control de Gestión y medición del desempeño en PYME: período 1990-2018 ”
ENEFA Conference 2019, Universidad de la Frontera, Noviembre, 2019, Pucón, Chile.
Chile, 2019
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GIKA 2018 : Authors: Nicolas C & Valenzuela-Fernández L.
" Mapping Retailing Research by Bibliometric Indicators”
GIKA Conference 2018, Catholic University of Valencia, 24 al 26 de Junio, 2018, Valencia, Spain. Selected paper for JPM (Journal Promotion Management) Forthcoming.
España, 2018
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AMSE 2018. Nicolas C., Rojas, J.,Valenzuela-Fernández L., & Merigó, J.
“Search for causal relationships between economic activity and the Mining Industry in Chile: forgotten effects analysis”
AMSE International conference on Modeling and Simulation 2018, Universitat de Girona, 28 al 29 de Junio, 2018, Girona, Spain. Selected paper for JIFS. Journal of Intelligent & Fuzzy Systems_ Special Issue. Forthcoming.
España, 2018
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CBIM 2018 Valenzuela-Fernández L., Merigó J., & Nicolas C (2018).
“The most influential Journals of the Last 25 Years. Bibliometric Analysis in B2B Marketing”
CBIM International Conference in Business and industrial Marketing “Sustainable Business Models: Integrating Employees, Customers and Technology”, 18th June to 20th June 2018, Rey Juan Carlos University, Madrid, Spain. Selected paper for JBIM Special Issue. Forthcoming.
España, 2018
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BALAS 2017 Leslier Valenzuela Fernández, José M. Merigó, Carolina Nicolas.
" A Bibliometric Overview of Marketing Research: A University Analysis”
Santiago, Chile ,2017
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CLADEA 2017 Carolina Nicolas, Leslier Valenzuela Fernández, Angélica Urrutia.
" Twitter, su Efecto sobre el Valor de la Experiencia”
Riverside, USA , 2017
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CLADEA 2017 Leslier Valenzuela Fernández, Natacha Peñaloza, Carolina Nicolas.
" Superando los paradigmas imperantes en innovación: Caso aplicado al sector B2B en Chile”
Riverside, USA ,2017
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Congreso Innovation in Management and Economics: Carolina Nicolas, Leslier Valenzuela Fernández, Angélica Urrutia.
" Systematic Mapping on Social Media and its relation to Business”
La Habana, Cuba , 2017
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GIKA 2016 Nicolas A., C., Valenzuela, L.; Xavier Arroyo
Título: " Chilean experience with Chinese car brands”
Valencia, España , 2016
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AMSE 2016 Carolina Nicolas, Leslier Valenzuela Fernández, Xavier Arroyo
" The Chilean experience with Chinese cards brands: Application of the forgotten effects theory”
Actas del congreso AMSE
Santiago, Chile ,2016
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BALAS 2016 José M. Merigó, Leslier Valenzuela Fernández, Carolina Nicolás, , Sergio Olavarrieta
" Mapping marketing journals with bibliometric indicators”
Guayaquil, Ecuador ,2016
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CLADEA 2016 Carolina Nicolas, Leslier Valenzuela Fernández, José M. Merigó,
"Países líderes en investigación sobre marketing: estudio bibliométrico 1990-2014”
Medellín, Colombia ,2016
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ENEFA 2016 Carolina Nicolás, Alexis Gutiérrez, Leslier Valenzuela Fernández
" Propuesta de indicadores difusos para medir la percepción ética de las marcas”
Santiago, Chile ,2016
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FIM Carolina Nicolas, Jaume Gil- Lafuente, Angélica Urrutia Sepúlveda, Leslier Valenzuela Fernández
" Fuzzy logic approach applied into Balanced Scorecard”
Barcelona, España ,2015
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CLADEA 2015 Carolina Nicolas, Leslier Valenzuela Fernández, Mariano Marinao
" Propuesta de indicadores difusos en el control de la reputación corporativa”
Viña del Mar, Chile , 2015
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ENEFA 2015 Carolina Nicolás, Alexis Gutiérrez, Leslier Valenzuela Fernández
Título: " La influencia de la percepción de la ética por parte del cliente sobre la imagen de marca y el valor de la marca”
Viña del Mar, Chile ,2015
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15th International Marketing Trends Conference. Carolina Nicolas, Leslier Valenzuela Fernández, Enrique Marinao
" Perception of Benefits As Reputation Determinants. Affective Customer´S Perspective”
15th International Marketing Trends Conference.
Venecia, Italia , 2015
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Valenzuela, L.; Nicolas A., C.; Gil-Lafuente, J.
" Variables que Motivan las Compras Online en Jóvenes. Caso Chile”
Actas del congreso XXVIII AEDEM Annual Meeting
Trujillo, España , 2014
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Nicolas A., C; Salgado B., L.; Gil-Lafuente, J.
" ¿La cultura influye en la compra de alimentos orgánicos en Chile?"
Actas del congreso CLADEA 2012
Lima, Perú , 2012
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Nicolas A., C.; Gutiérrez C
"Sensibilidad ética de los ejecutivos de empresas chilena",
CLADEA 2012
España , 2012
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Nicolás A., C.; Gutiérrez C., A.; Gil-Lafuente, J.
“New Metodologies to Measure Ethical Acting in Marketing”
AEDEM
Barcelona, España , 2012
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Nicolas C., Gil J.,
"Customer experience assessment: forgotten effects."
AMSE
Bielorrusia ,2012
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Nicolás A., C; Salgado B., L.; Gil-Lafuente, J.
“Nuevas Metodologías para Segmentar al Consumidor de Productos Orgánicos”
ENEFA
Chile ,2012